#AD1D43#AD1D43

#AD1D43 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 48.9% C 0.177 H 12.8°. Best body text is #FFFFFF at 6.92:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D43
RGB	rgb(173, 29, 67)
HSL	hsl(344, 71%, 40%)
HSV	hsv(344, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 61.3%, 32.2%)
CIE-LAB	lab(38.15, 57.35, 16.05)
CIE-LCH	lch(38.15, 59.55, 15.64°)
OKLab	oklab(48.94% 0.1728 0.0394)
OKLCH	oklch(48.94% 0.177 12.8)
XYZ	xyz(18.6880, 10.1711, 6.2883)
Luminance	0.1017 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D43 #1DAD87

analogous

#AD1D8B #AD1D43 #AD3F1D

triadic

#AD1D43 #43AD1D #1D43AD

tetradic

#AD1D43 #8BAD1D #1DAD87 #3F1DAD

square

#AD1D43 #8BAD1D #1DAD87 #3F1DAD

split-complementary

#AD1D43 #1DAD3F #1D8BAD

monochromatic

#440B1A #79142F #AD1D43 #DC2C5A #E46083

Accessibility & contrast

On white

6.92

#AD1D43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#AD1D43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D43

6.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D43	#FFFFFF	#000000	##FFFFFF
##AD1D43	1.00	6.92	3.03	6.92
#FFFFFF	6.92	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484743

Deuteranopia (green-blind)

#6C643F

Tritanopia (blue-blind)

#BE002E

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1d43;
/* rgb */ color: rgb(173, 29, 67);
/* oklch */ color: oklch(48.9% 0.177 12.8);

Tailwind

colors: {
  custom: {
    50: '#cd6a76',
    500: '#ad1d43',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d43;
$custom-light: #cd6a76;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d43",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 67
  },
  "hsl": {
    "h": 344.167,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.48943,
    "c": 0.17727,
    "h": 12.8
  },
  "luminance": 0.10168
}

Semantic roles & 50–950 ramp

primary

#AD1D43

secondary

#5DC9AC

accent

#EEBE3A

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1D43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →