#771C30#771C30

#771C30 is a dark, vivid red. Relative luminance 0.050; OKLCH L 38.3% C 0.125 H 12.8°. Best body text is #FFFFFF at 10.54:1 contrast (WCAG AA passes).

Color values

HEX	#771C30
RGB	rgb(119, 28, 48)
HSL	hsl(347, 62%, 29%)
HSV	hsv(347, 76%, 47%)
CMYK	cmyk(0%, 76.5%, 59.7%, 53.3%)
CIE-LAB	lab(26.64, 40.30, 11.14)
CIE-LCH	lch(26.64, 41.81, 15.45°)
OKLab	oklab(38.34% 0.1216 0.0277)
OKLCH	oklch(38.34% 0.125 12.8)
XYZ	xyz(8.5573, 4.9671, 3.3039)
Luminance	0.0497 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771C30 #1C7763

analogous

#771C5E #771C30 #77361C

triadic

#771C30 #30771C #1C3077

tetradic

#771C30 #5E771C #1C7763 #361C77

square

#771C30 #5E771C #1C7763 #361C77

split-complementary

#771C30 #1C7736 #1C5E77

monochromatic

#19060A #45101C #771C30 #A92844 #D13C5D

Accessibility & contrast

On white

10.54

#771C30 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.99

#771C30 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771C30

10.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771C30	#FFFFFF	#000000	##FFFFFF
##771C30	1.00	10.54	1.99	10.54
#FFFFFF	10.54	1.00	21.00	1.00
#000000	1.99	21.00	1.00	21.00
##FFFFFF	10.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#343330

Deuteranopia (green-blind)

#4B462E

Tritanopia (blue-blind)

#830224

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #771c30;
/* rgb */ color: rgb(119, 28, 48);
/* oklch */ color: oklch(38.3% 0.125 12.8);

Tailwind

colors: {
  custom: {
    50: '#a46068',
    500: '#771c30',
    950: '#000000',
  },
}

SCSS

$custom: #771c30;
$custom-light: #a46068;
$custom-dark: #000000;

JSON

{
  "hex": "#771c30",
  "rgb": {
    "r": 119,
    "g": 28,
    "b": 48
  },
  "hsl": {
    "h": 346.813,
    "s": 61.905,
    "l": 28.824
  },
  "oklch": {
    "l": 0.38342,
    "c": 0.12469,
    "h": 12.8
  },
  "luminance": 0.04966
}

Semantic roles & 50–950 ramp

primary

#771C30

secondary

#44AB94

accent

#E5C143

background

#FAF5F6

surface

#F4EAEB

border

#CEC6C6

text

#100506

muted

#7F797A

Preview Lab

Preview with #771C30

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →