#99351D#99351D

#99351D is a mid, vivid red. Relative luminance 0.094; OKLCH L 47.0% C 0.139 H 34.7°. Best body text is #FFFFFF at 7.29:1 contrast (WCAG AA passes).

Color values

HEX	#99351D
RGB	rgb(153, 53, 29)
HSL	hsl(12, 68%, 36%)
HSV	hsv(12, 81%, 60%)
CMYK	cmyk(0%, 65.4%, 81%, 40%)
CIE-LAB	lab(36.76, 40.57, 36.43)
CIE-LCH	lch(36.76, 54.52, 41.92°)
OKLab	oklab(47.03% 0.1142 0.079)
OKLCH	oklch(47.03% 0.139 34.7)
XYZ	xyz(14.6334, 9.4093, 2.2078)
Luminance	0.0941 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99351D #1D8199

analogous

#991D43 #99351D #99731D

triadic

#99351D #1D9935 #351D99

tetradic

#99351D #43991D #1D8199 #731D99

square

#99351D #43991D #1D8199 #731D99

split-complementary

#99351D #1D9973 #1D4399

monochromatic

#321109 #662313 #99351D #CC4727 #DE6D52

Accessibility & contrast

On white

7.29

#99351D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#99351D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #99351D

7.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99351D	#FFFFFF	#000000	##FFFFFF
##99351D	1.00	7.29	2.88	7.29
#FFFFFF	7.29	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524819

Deuteranopia (green-blind)

#6A5F19

Tritanopia (blue-blind)

#A91930

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #99351d;
/* rgb */ color: rgb(153, 53, 29);
/* oklch */ color: oklch(47.0% 0.139 34.7);

Tailwind

colors: {
  custom: {
    50: '#bf715b',
    500: '#99351d',
    950: '#000000',
  },
}

SCSS

$custom: #99351d;
$custom-light: #bf715b;
$custom-dark: #000000;

JSON

{
  "hex": "#99351d",
  "rgb": {
    "r": 153,
    "g": 53,
    "b": 29
  },
  "hsl": {
    "h": 11.613,
    "s": 68.132,
    "l": 35.686
  },
  "oklch": {
    "l": 0.47025,
    "c": 0.13884,
    "h": 34.7
  },
  "luminance": 0.09407
}

Semantic roles & 50–950 ramp

primary

#99351D

secondary

#51ABC1

accent

#C9EB3D

background

#FCF7F5

surface

#F9EDE9

border

#D2C8C5

text

#140804

muted

#827B79

Preview Lab

Preview with #99351D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →