#731D99#731D99

#731D99 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.4% C 0.190 H 312.5°. Best body text is #FFFFFF at 8.88:1 contrast (WCAG AA passes).

Color values

HEX	#731D99
RGB	rgb(115, 29, 153)
HSL	hsl(282, 68%, 36%)
HSV	hsv(282, 81%, 60%)
CMYK	cmyk(24.8%, 81%, 0%, 40%)
CIE-LAB	lab(31.40, 54.99, -49.49)
CIE-LCH	lch(31.40, 73.98, 318.01°)
OKLab	oklab(43.35% 0.1283 -0.1401)
OKLCH	oklch(43.35% 0.19 312.5)
XYZ	xyz(13.2583, 6.8239, 30.7495)
Luminance	0.0682 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D99 #43991D

analogous

#351D99 #731D99 #991D81

triadic

#731D99 #99731D #1D9973

tetradic

#731D99 #99351D #43991D #1D8199

square

#731D99 #99351D #43991D #1D8199

split-complementary

#731D99 #81991D #1D9935

monochromatic

#260932 #4C1366 #731D99 #9A27CC #B352DE

Accessibility & contrast

On white

8.88

#731D99 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.36

#731D99 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D99

8.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D99	#FFFFFF	#000000	##FFFFFF
##731D99	1.00	8.88	2.36	8.88
#FFFFFF	8.88	1.00	21.00	1.00
#000000	2.36	21.00	1.00	21.00
##FFFFFF	8.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00469C

Deuteranopia (green-blind)

#034C96

Tritanopia (blue-blind)

#6E3C5C

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731d99;
/* rgb */ color: rgb(115, 29, 153);
/* oklch */ color: oklch(43.4% 0.190 312.5);

Tailwind

colors: {
  custom: {
    50: '#a065b8',
    500: '#731d99',
    950: '#000000',
  },
}

SCSS

$custom: #731d99;
$custom-light: #a065b8;
$custom-dark: #000000;

JSON

{
  "hex": "#731d99",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 153
  },
  "hsl": {
    "h": 281.613,
    "s": 68.132,
    "l": 35.686
  },
  "oklch": {
    "l": 0.43351,
    "c": 0.19002,
    "h": 312.5
  },
  "luminance": 0.06823
}

Semantic roles & 50–950 ramp

primary

#731D99

secondary

#73C151

accent

#EB3D72

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731D99

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →