#98351D#98351D

#98351D is a mid, vivid red. Relative luminance 0.093; OKLCH L 46.9% C 0.138 H 34.8°. Best body text is #FFFFFF at 7.34:1 contrast (WCAG AA passes).

Color values

HEX	#98351D
RGB	rgb(152, 53, 29)
HSL	hsl(12, 68%, 35%)
HSV	hsv(12, 81%, 60%)
CMYK	cmyk(0%, 65.1%, 80.9%, 40.4%)
CIE-LAB	lab(36.58, 40.20, 36.19)
CIE-LCH	lch(36.58, 54.09, 42.00°)
OKLab	oklab(46.85% 0.1132 0.0785)
OKLCH	oklch(46.85% 0.138 34.8)
XYZ	xyz(14.4454, 9.3124, 2.1990)
Luminance	0.0931 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98351D #1D8098

analogous

#981D43 #98351D #98721D

triadic

#98351D #1D9835 #351D98

tetradic

#98351D #43981D #1D8098 #721D98

square

#98351D #43981D #1D8098 #721D98

split-complementary

#98351D #1D9872 #1D4398

monochromatic

#311109 #652313 #98351D #CB4727 #DE6D52

Accessibility & contrast

On white

7.34

#98351D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.86

#98351D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98351D

7.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98351D	#FFFFFF	#000000	##FFFFFF
##98351D	1.00	7.34	2.86	7.34
#FFFFFF	7.34	1.00	21.00	1.00
#000000	2.86	21.00	1.00	21.00
##FFFFFF	7.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514819

Deuteranopia (green-blind)

#6A5E19

Tritanopia (blue-blind)

#A81A30

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #98351d;
/* rgb */ color: rgb(152, 53, 29);
/* oklch */ color: oklch(46.9% 0.138 34.8);

Tailwind

colors: {
  custom: {
    50: '#be715b',
    500: '#98351d',
    950: '#000000',
  },
}

SCSS

$custom: #98351d;
$custom-light: #be715b;
$custom-dark: #000000;

JSON

{
  "hex": "#98351d",
  "rgb": {
    "r": 152,
    "g": 53,
    "b": 29
  },
  "hsl": {
    "h": 11.707,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.46854,
    "c": 0.13773,
    "h": 34.8
  },
  "luminance": 0.0931
}

Semantic roles & 50–950 ramp

primary

#98351D

secondary

#50ABC1

accent

#C9EB3D

background

#FCF7F5

surface

#F9EDE9

border

#D2C8C5

text

#140804

muted

#827B79

Preview Lab

Preview with #98351D

Body copy rendered with the generated semantic roles for this colour.

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