#981D43#981D43
#981D43 is a mid, vivid pink. Relative luminance 0.080; OKLCH L 45.1% C 0.158 H 8.8°. Best body text is #FFFFFF at 8.10:1 contrast (WCAG AA passes).
Color values
| HEX | #981D43 |
|---|---|
| RGB | rgb(152, 29, 67) |
| HSL | hsl(341, 68%, 35%) |
| HSV | hsv(341, 81%, 60%) |
| CMYK | cmyk(0%, 80.9%, 55.9%, 40.4%) |
| CIE-LAB | lab(33.90, 51.47, 9.56) |
| CIE-LCH | lch(33.90, 52.35, 10.53°) |
| OKLab | oklab(45.06% 0.1565 0.0243) |
| OKLCH | oklch(45.06% 0.158 8.8) |
| XYZ | xyz(14.4028, 7.9615, 6.0874) |
| Luminance | 0.0796 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.84
Purple Red
#990147
ΔE00 3.39
Berry
#990F4B
ΔE00 3.58
Red Wine
#8C0034
ΔE00 4.13
Raspberry (survey)
#B00149
ΔE00 4.31
Purplish Red
#B0054B
ΔE00 4.38
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981D43 #1D9872
analogous
#981D81 #981D43 #98341D
triadic
#981D43 #43981D #1D4398
tetradic
#981D43 #81981D #1D9872 #341D98
square
#981D43 #81981D #1D9872 #341D98
split-complementary
#981D43 #1D9834 #1D8198
monochromatic
#310916 #65132C #981D43 #CB275A #DE527D
Accessibility & contrast
On white
8.10
#981D43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.59
#981D43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981D43
8.10:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981D43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981D43 | 1.00 | 8.10 | 2.59 | 8.10 |
| #FFFFFF | 8.10 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.59 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.10 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F4044
Deuteranopia (green-blind)
#5E5940
Tritanopia (blue-blind)
#A6002E
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981d43; /* rgb */ color: rgb(152, 29, 67); /* oklch */ color: oklch(45.1% 0.158 8.8);
Tailwind
colors: {
custom: {
50: '#bd6776',
500: '#981d43',
950: '#000000',
},
}SCSS
$custom: #981d43; $custom-light: #bd6776; $custom-dark: #000000;
JSON
{
"hex": "#981d43",
"rgb": {
"r": 152,
"g": 29,
"b": 67
},
"hsl": {
"h": 341.463,
"s": 67.956,
"l": 35.49
},
"oklch": {
"l": 0.45062,
"c": 0.1584,
"h": 8.8
},
"luminance": 0.07959
}Semantic roles & 50–950 ramp
primary
#981D43
secondary
#50C19E
accent
#EBB53D
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B