#721D98#721D98

#721D98 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.1% C 0.189 H 312.4°. Best body text is #FFFFFF at 8.96:1 contrast (WCAG AA passes).

Color values

HEX#721D98
RGBrgb(114, 29, 152)
HSLhsl(281, 68%, 35%)
HSVhsv(281, 81%, 60%)
CMYKcmyk(25%, 80.9%, 0%, 40.4%)
CIE-LABlab(31.17, 54.60, -49.26)
CIE-LCHlch(31.17, 73.54, 317.94°)
OKLaboklab(43.13% 0.1272 -0.1395)
OKLCHoklch(43.13% 0.189 312.4)
XYZxyz(13.0452, 6.7235, 30.3103)
Luminance0.0672 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721D98 #43981D
analogous
#341D98 #721D98 #981D81
triadic
#721D98 #98721D #1D9872
tetradic
#721D98 #98341D #43981D #1D8198
square
#721D98 #98341D #43981D #1D8198
split-complementary
#721D98 #81981D #1D9834
monochromatic
#250931 #4B1365 #721D98 #9927CB #B352DE

Accessibility & contrast

On white

8.96
#721D98 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.34
#721D98 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721D98
8.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721D98#FFFFFF#000000##FFFFFF
##721D981.008.962.348.96
#FFFFFF8.961.0021.001.00
#0000002.3421.001.0021.00
##FFFFFF8.961.0021.001.00

Color blindness preview

Protanopia (red-blind)
#00459B
Deuteranopia (green-blind)
#034B95
Tritanopia (blue-blind)
#6D3C5B
Achromatopsia (no color)
#494949

Design tokens & code

CSS
--color: #721d98;
/* rgb */ color: rgb(114, 29, 152);
/* oklch */ color: oklch(43.1% 0.189 312.4);
Tailwind
colors: {
  custom: {
    50: '#9f64b7',
    500: '#721d98',
    950: '#000000',
  },
}
SCSS
$custom: #721d98;
$custom-light: #9f64b7;
$custom-dark: #000000;
JSON
{
  "hex": "#721d98",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 152
  },
  "hsl": {
    "h": 281.463,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.43131,
    "c": 0.18879,
    "h": 312.4
  },
  "luminance": 0.06723
}

Semantic roles & 50–950 ramp

primary
#721D98
secondary
#73C150
accent
#EB3D73
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0611
muted
#7F7A80

Preview Lab

Preview with #721D98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721D98 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva