#721D98#721D98

#721D98 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.1% C 0.189 H 312.4°. Best body text is #FFFFFF at 8.96:1 contrast (WCAG AA passes).

Color values

HEX	#721D98
RGB	rgb(114, 29, 152)
HSL	hsl(281, 68%, 35%)
HSV	hsv(281, 81%, 60%)
CMYK	cmyk(25%, 80.9%, 0%, 40.4%)
CIE-LAB	lab(31.17, 54.60, -49.26)
CIE-LCH	lch(31.17, 73.54, 317.94°)
OKLab	oklab(43.13% 0.1272 -0.1395)
OKLCH	oklch(43.13% 0.189 312.4)
XYZ	xyz(13.0452, 6.7235, 30.3103)
Luminance	0.0672 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721D98 #43981D

analogous

#341D98 #721D98 #981D81

triadic

#721D98 #98721D #1D9872

tetradic

#721D98 #98341D #43981D #1D8198

square

#721D98 #98341D #43981D #1D8198

split-complementary

#721D98 #81981D #1D9834

monochromatic

#250931 #4B1365 #721D98 #9927CB #B352DE

Accessibility & contrast

On white

8.96

#721D98 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.34

#721D98 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721D98

8.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721D98	#FFFFFF	#000000	##FFFFFF
##721D98	1.00	8.96	2.34	8.96
#FFFFFF	8.96	1.00	21.00	1.00
#000000	2.34	21.00	1.00	21.00
##FFFFFF	8.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00459B

Deuteranopia (green-blind)

#034B95

Tritanopia (blue-blind)

#6D3C5B

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #721d98;
/* rgb */ color: rgb(114, 29, 152);
/* oklch */ color: oklch(43.1% 0.189 312.4);

Tailwind

colors: {
  custom: {
    50: '#9f64b7',
    500: '#721d98',
    950: '#000000',
  },
}

SCSS

$custom: #721d98;
$custom-light: #9f64b7;
$custom-dark: #000000;

JSON

{
  "hex": "#721d98",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 152
  },
  "hsl": {
    "h": 281.463,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.43131,
    "c": 0.18879,
    "h": 312.4
  },
  "luminance": 0.06723
}

Semantic roles & 50–950 ramp

primary

#721D98

secondary

#73C150

accent

#EB3D73

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721D98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →