#98351B#98351B

#98351B is a mid, vivid red. Relative luminance 0.093; OKLCH L 46.8% C 0.138 H 35.4°. Best body text is #FFFFFF at 7.34:1 contrast (WCAG AA passes).

Color values

HEX	#98351B
RGB	rgb(152, 53, 27)
HSL	hsl(12, 70%, 35%)
HSV	hsv(12, 82%, 60%)
CMYK	cmyk(0%, 65.1%, 82.2%, 40.4%)
CIE-LAB	lab(36.56, 40.13, 37.22)
CIE-LCH	lch(36.56, 54.73, 42.85°)
OKLab	oklab(46.84% 0.1126 0.0801)
OKLCH	oklch(46.84% 0.138 35.4)
XYZ	xyz(14.4214, 9.3028, 2.0729)
Luminance	0.0930 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98351B #1B7E98

analogous

#981B40 #98351B #98731B

triadic

#98351B #1B9835 #351B98

tetradic

#98351B #40981B #1B7E98 #731B98

square

#98351B #40981B #1B7E98 #731B98

split-complementary

#98351B #1B9873 #1B4098

monochromatic

#301109 #642312 #98351B #CC4724 #E06C4E

Accessibility & contrast

On white

7.34

#98351B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.86

#98351B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98351B

7.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98351B	#FFFFFF	#000000	##FFFFFF
##98351B	1.00	7.34	2.86	7.34
#FFFFFF	7.34	1.00	21.00	1.00
#000000	2.86	21.00	1.00	21.00
##FFFFFF	7.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514817

Deuteranopia (green-blind)

#6A5E17

Tritanopia (blue-blind)

#A81A30

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #98351b;
/* rgb */ color: rgb(152, 53, 27);
/* oklch */ color: oklch(46.8% 0.138 35.4);

Tailwind

colors: {
  custom: {
    50: '#be715a',
    500: '#98351b',
    950: '#000000',
  },
}

SCSS

$custom: #98351b;
$custom-light: #be715a;
$custom-dark: #000000;

JSON

{
  "hex": "#98351b",
  "rgb": {
    "r": 152,
    "g": 53,
    "b": 27
  },
  "hsl": {
    "h": 12.48,
    "s": 69.832,
    "l": 35.098
  },
  "oklch": {
    "l": 0.46835,
    "c": 0.13818,
    "h": 35.4
  },
  "luminance": 0.09301
}

Semantic roles & 50–950 ramp

primary

#98351B

secondary

#4DAAC2

accent

#C8ED3B

background

#FCF7F5

surface

#F9EDE9

border

#D2C8C5

text

#140804

muted

#827B79

Preview Lab

Preview with #98351B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →