#731B98#731B98

#731B98 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.1% C 0.191 H 313.0°. Best body text is #FFFFFF at 8.98:1 contrast (WCAG AA passes).

Color values

HEX	#731B98
RGB	rgb(115, 27, 152)
HSL	hsl(282, 70%, 35%)
HSV	hsv(282, 82%, 60%)
CMYK	cmyk(24.3%, 82.2%, 0%, 40.4%)
CIE-LAB	lab(31.10, 55.42, -49.36)
CIE-LCH	lch(31.10, 74.22, 318.31°)
OKLab	oklab(43.12% 0.1301 -0.1398)
OKLCH	oklch(43.12% 0.191 313)
XYZ	xyz(13.1286, 6.6961, 30.3006)
Luminance	0.0670 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B98 #40981B

analogous

#351B98 #731B98 #981B7E

triadic

#731B98 #98731B #1B9873

tetradic

#731B98 #98351B #40981B #1B7E98

square

#731B98 #98351B #40981B #1B7E98

split-complementary

#731B98 #7E981B #1B9835

monochromatic

#240930 #4C1264 #731B98 #9A24CC #B44EE0

Accessibility & contrast

On white

8.98

#731B98 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.34

#731B98 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B98

8.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B98	#FFFFFF	#000000	##FFFFFF
##731B98	1.00	8.98	2.34	8.98
#FFFFFF	8.98	1.00	21.00	1.00
#000000	2.34	21.00	1.00	21.00
##FFFFFF	8.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00459B

Deuteranopia (green-blind)

#034B95

Tritanopia (blue-blind)

#6F3B5B

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731b98;
/* rgb */ color: rgb(115, 27, 152);
/* oklch */ color: oklch(43.1% 0.191 313.0);

Tailwind

colors: {
  custom: {
    50: '#a064b7',
    500: '#731b98',
    950: '#000000',
  },
}

SCSS

$custom: #731b98;
$custom-light: #a064b7;
$custom-dark: #000000;

JSON

{
  "hex": "#731b98",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 152
  },
  "hsl": {
    "h": 282.24,
    "s": 69.832,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43118,
    "c": 0.19093,
    "h": 313
  },
  "luminance": 0.06696
}

Semantic roles & 50–950 ramp

primary

#731B98

secondary

#70C24D

accent

#ED3B70

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731B98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →