#98301D#98301D

#98301D is a mid, vivid red. Relative luminance 0.089; OKLCH L 46.2% C 0.142 H 32.6°. Best body text is #FFFFFF at 7.57:1 contrast (WCAG AA passes).

Color values

HEX	#98301D
RGB	rgb(152, 48, 29)
HSL	hsl(9, 68%, 35%)
HSV	hsv(9, 81%, 60%)
CMYK	cmyk(0%, 68.4%, 80.9%, 40.4%)
CIE-LAB	lab(35.75, 42.42, 35.37)
CIE-LCH	lch(35.75, 55.23, 39.82°)
OKLab	oklab(46.23% 0.1201 0.0767)
OKLCH	oklch(46.23% 0.142 32.6)
XYZ	xyz(14.2292, 8.8801, 2.1269)
Luminance	0.0888 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98301D #1D8598

analogous

#981D48 #98301D #986D1D

triadic

#98301D #1D9830 #301D98

tetradic

#98301D #48981D #1D8598 #6D1D98

square

#98301D #48981D #1D8598 #6D1D98

split-complementary

#98301D #1D986D #1D4898

monochromatic

#311009 #652013 #98301D #CB4027 #DE6752

Accessibility & contrast

On white

7.57

#98301D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.78

#98301D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98301D

7.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98301D	#FFFFFF	#000000	##FFFFFF
##98301D	1.00	7.57	2.78	7.57
#FFFFFF	7.57	1.00	21.00	1.00
#000000	2.78	21.00	1.00	21.00
##FFFFFF	7.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E461A

Deuteranopia (green-blind)

#685D19

Tritanopia (blue-blind)

#A80F2C

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #98301d;
/* rgb */ color: rgb(152, 48, 29);
/* oklch */ color: oklch(46.2% 0.142 32.6);

Tailwind

colors: {
  custom: {
    50: '#be6e5a',
    500: '#98301d',
    950: '#000000',
  },
}

SCSS

$custom: #98301d;
$custom-light: #be6e5a;
$custom-dark: #000000;

JSON

{
  "hex": "#98301d",
  "rgb": {
    "r": 152,
    "g": 48,
    "b": 29
  },
  "hsl": {
    "h": 9.268,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.46232,
    "c": 0.14248,
    "h": 32.6
  },
  "luminance": 0.08878
}

Semantic roles & 50–950 ramp

primary

#98301D

secondary

#50AFC1

accent

#D0EB3D

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140804

muted

#827B79

Preview Lab

Preview with #98301D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →