#301D98#301D98

#301D98 is a dark, vivid blue. Relative luminance 0.038; OKLCH L 35.6% C 0.184 H 278.4°. Best body text is #FFFFFF at 11.97:1 contrast (WCAG AA passes).

Color values

HEX	#301D98
RGB	rgb(48, 29, 152)
HSL	hsl(249, 68%, 35%)
HSV	hsv(249, 81%, 60%)
CMYK	cmyk(68.4%, 80.9%, 0%, 40.4%)
CIE-LAB	lab(22.91, 45.06, -63.12)
CIE-LCH	lch(22.91, 77.55, 305.52°)
OKLab	oklab(35.55% 0.027 -0.1823)
OKLCH	oklch(35.55% 0.184 278.4)
XYZ	xyz(7.3240, 3.7735, 30.0421)
Luminance	0.0377 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D98 #85981D

analogous

#1D4898 #301D98 #6D1D98

triadic

#301D98 #98301D #1D9830

tetradic

#301D98 #981D48 #85981D #1D986D

square

#301D98 #981D48 #85981D #1D986D

split-complementary

#301D98 #986D1D #48981D

monochromatic

#100931 #201365 #301D98 #4027CB #6752DE

Accessibility & contrast

On white

11.97

#301D98 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.75

#301D98 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D98

11.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D98	#FFFFFF	#000000	##FFFFFF
##301D98	1.00	11.97	1.75	11.97
#FFFFFF	11.97	1.00	21.00	1.00
#000000	1.75	21.00	1.00	21.00
##FFFFFF	11.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B9B

Deuteranopia (green-blind)

#003296

Tritanopia (blue-blind)

#00435B

Achromatopsia (no color)

#373737

Design tokens & code

CSS

--color: #301d98;
/* rgb */ color: rgb(48, 29, 152);
/* oklch */ color: oklch(35.6% 0.184 278.4);

Tailwind

colors: {
  custom: {
    50: '#785db8',
    500: '#301d98',
    950: '#000000',
  },
}

SCSS

$custom: #301d98;
$custom-light: #785db8;
$custom-dark: #000000;

JSON

{
  "hex": "#301d98",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 152
  },
  "hsl": {
    "h": 249.268,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.35551,
    "c": 0.18431,
    "h": 278.4
  },
  "luminance": 0.03774
}

Semantic roles & 50–950 ramp

primary

#301D98

secondary

#AFC150

accent

#EB3DD0

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301D98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →