#981D48#981D48
#981D48 is a mid, vivid pink. Relative luminance 0.080; OKLCH L 45.2% C 0.159 H 6.1°. Best body text is #FFFFFF at 8.06:1 contrast (WCAG AA passes).
Color values
| HEX | #981D48 |
|---|---|
| RGB | rgb(152, 29, 72) |
| HSL | hsl(339, 68%, 35%) |
| HSV | hsv(339, 81%, 60%) |
| CMYK | cmyk(0%, 80.9%, 52.6%, 40.4%) |
| CIE-LAB | lab(34.03, 51.87, 6.48) |
| CIE-LCH | lch(34.03, 52.27, 7.12°) |
| OKLab | oklab(45.2% 0.1585 0.0169) |
| OKLCH | oklch(45.2% 0.159 6.1) |
| XYZ | xyz(14.5593, 8.0241, 6.9118) |
| Luminance | 0.0802 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Berry
#990F4B
ΔE00 2.12
Purple Red
#990147
ΔE00 2.31
Cranberry
#9E003A
ΔE00 4.15
Violet Red
#A50055
ΔE00 4.31
Purplish Red
#B0054B
ΔE00 4.41
Mulberry
#920A4E
ΔE00 4.43
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981D48 #1D986D
analogous
#981D86 #981D48 #982F1D
triadic
#981D48 #48981D #1D4898
tetradic
#981D48 #86981D #1D986D #2F1D98
square
#981D48 #86981D #1D986D #2F1D98
split-complementary
#981D48 #1D982F #1D8698
monochromatic
#310917 #651330 #981D48 #CB2760 #DE5283
Accessibility & contrast
On white
8.06
#981D48 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.60
#981D48 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981D48
8.06:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981D48 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981D48 | 1.00 | 8.06 | 2.60 | 8.06 |
| #FFFFFF | 8.06 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.60 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.06 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E4049
Deuteranopia (green-blind)
#5E5945
Tritanopia (blue-blind)
#A60030
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981d48; /* rgb */ color: rgb(152, 29, 72); /* oklch */ color: oklch(45.2% 0.159 6.1);
Tailwind
colors: {
custom: {
50: '#bc677a',
500: '#981d48',
950: '#000000',
},
}SCSS
$custom: #981d48; $custom-light: #bc677a; $custom-dark: #000000;
JSON
{
"hex": "#981d48",
"rgb": {
"r": 152,
"g": 29,
"b": 72
},
"hsl": {
"h": 339.024,
"s": 67.956,
"l": 35.49
},
"oklch": {
"l": 0.452,
"c": 0.15937,
"h": 6.1
},
"luminance": 0.08022
}Semantic roles & 50–950 ramp
primary
#981D48
secondary
#50C199
accent
#EBAE3D
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130709
muted
#827A7B