#981D7F#981D7F

#981D7F is a mid, vivid pink. Relative luminance 0.091; OKLCH L 47.4% C 0.186 H 338.1°. Best body text is #FFFFFF at 7.45:1 contrast (WCAG AA passes).

Color values

HEX	#981D7F
RGB	rgb(152, 29, 127)
HSL	hsl(312, 68%, 35%)
HSV	hsv(312, 81%, 60%)
CMYK	cmyk(0%, 80.9%, 16.4%, 40.4%)
CIE-LAB	lab(36.15, 58.12, -25.49)
CIE-LCH	lch(36.15, 63.46, 336.32°)
OKLab	oklab(47.43% 0.1724 -0.0693)
OKLCH	oklch(47.43% 0.186 338.1)
XYZ	xyz(17.2194, 9.0881, 20.9219)
Luminance	0.0909 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#981D7F #1D9836

analogous

#731D98 #981D7F #981D41

triadic

#981D7F #7F981D #1D7F98

tetradic

#981D7F #98731D #1D9836 #1D4198

square

#981D7F #98731D #1D9836 #1D4198

split-complementary

#981D7F #41981D #1D9873

monochromatic

#310929 #651354 #981D7F #CB27AA #DE52C1

Accessibility & contrast

On white

7.45

#981D7F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.82

#981D7F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #981D7F

7.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##981D7F	#FFFFFF	#000000	##FFFFFF
##981D7F	1.00	7.45	2.82	7.45
#FFFFFF	7.45	1.00	21.00	1.00
#000000	2.82	21.00	1.00	21.00
##FFFFFF	7.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#244982

Deuteranopia (green-blind)

#4F5C7C

Tritanopia (blue-blind)

#A1254D

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #981d7f;
/* rgb */ color: rgb(152, 29, 127);
/* oklch */ color: oklch(47.4% 0.186 338.1);

Tailwind

colors: {
  custom: {
    50: '#ba69a4',
    500: '#981d7f',
    950: '#000000',
  },
}

SCSS

$custom: #981d7f;
$custom-light: #ba69a4;
$custom-dark: #000000;

JSON

{
  "hex": "#981d7f",
  "rgb": {
    "r": 152,
    "g": 29,
    "b": 127
  },
  "hsl": {
    "h": 312.195,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.47433,
    "c": 0.18575,
    "h": 338.1
  },
  "luminance": 0.09086
}

Semantic roles & 50–950 ramp

primary

#981D7F

secondary

#50C167

accent

#EB603D

background

#FBF6FA

surface

#F7ECF4

border

#D0C7CE

text

#12070F

muted

#817A7F

Preview Lab

Preview with #981D7F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →