#731D98#731D98

#731D98 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.3% C 0.189 H 312.8°. Best body text is #FFFFFF at 8.91:1 contrast (WCAG AA passes).

Color values

HEX	#731D98
RGB	rgb(115, 29, 152)
HSL	hsl(282, 68%, 35%)
HSV	hsv(282, 81%, 60%)
CMYK	cmyk(24.3%, 80.9%, 0%, 40.4%)
CIE-LAB	lab(31.33, 54.78, -49.00)
CIE-LCH	lch(31.33, 73.50, 318.19°)
OKLab	oklab(43.27% 0.1285 -0.1387)
OKLCH	oklch(43.27% 0.189 312.8)
XYZ	xyz(13.1761, 6.7910, 30.3164)
Luminance	0.0679 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D98 #42981D

analogous

#351D98 #731D98 #981D7F

triadic

#731D98 #98731D #1D9873

tetradic

#731D98 #98351D #42981D #1D7F98

square

#731D98 #98351D #42981D #1D7F98

split-complementary

#731D98 #7F981D #1D9835

monochromatic

#250931 #4C1365 #731D98 #9A27CB #B452DE

Accessibility & contrast

On white

8.91

#731D98 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.36

#731D98 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D98

8.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D98	#FFFFFF	#000000	##FFFFFF
##731D98	1.00	8.91	2.36	8.91
#FFFFFF	8.91	1.00	21.00	1.00
#000000	2.36	21.00	1.00	21.00
##FFFFFF	8.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00469B

Deuteranopia (green-blind)

#064B95

Tritanopia (blue-blind)

#6F3B5B

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731d98;
/* rgb */ color: rgb(115, 29, 152);
/* oklch */ color: oklch(43.3% 0.189 312.8);

Tailwind

colors: {
  custom: {
    50: '#a064b7',
    500: '#731d98',
    950: '#000000',
  },
}

SCSS

$custom: #731d98;
$custom-light: #a064b7;
$custom-dark: #000000;

JSON

{
  "hex": "#731d98",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 152
  },
  "hsl": {
    "h": 281.951,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.43273,
    "c": 0.1891,
    "h": 312.8
  },
  "luminance": 0.06791
}

Semantic roles & 50–950 ramp

primary

#731D98

secondary

#72C150

accent

#EB3D71

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731D98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →