#981D46#981D46
#981D46 is a mid, vivid pink. Relative luminance 0.080; OKLCH L 45.1% C 0.159 H 7.2°. Best body text is #FFFFFF at 8.08:1 contrast (WCAG AA passes).
Color values
| HEX | #981D46 |
|---|---|
| RGB | rgb(152, 29, 70) |
| HSL | hsl(340, 68%, 35%) |
| HSV | hsv(340, 81%, 60%) |
| CMYK | cmyk(0%, 80.9%, 53.9%, 40.4%) |
| CIE-LAB | lab(33.98, 51.71, 7.71) |
| CIE-LCH | lch(33.98, 52.28, 8.48°) |
| OKLab | oklab(45.14% 0.1577 0.0199) |
| OKLCH | oklch(45.14% 0.159 7.2) |
| XYZ | xyz(14.4951, 7.9984, 6.5737) |
| Luminance | 0.0800 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purple Red
#990147
ΔE00 2.67
Berry
#990F4B
ΔE00 2.67
Cranberry
#9E003A
ΔE00 3.60
Purplish Red
#B0054B
ΔE00 4.32
Raspberry (survey)
#B00149
ΔE00 4.36
Red Wine
#8C0034
ΔE00 4.59
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981D46 #1D986F
analogous
#981D83 #981D46 #98311D
triadic
#981D46 #46981D #1D4698
tetradic
#981D46 #83981D #1D986F #311D98
square
#981D46 #83981D #1D986F #311D98
split-complementary
#981D46 #1D9831 #1D8398
monochromatic
#310917 #65132E #981D46 #CB275E #DE5280
Accessibility & contrast
On white
8.08
#981D46 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.60
#981D46 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981D46
8.08:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981D46 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981D46 | 1.00 | 8.08 | 2.60 | 8.08 |
| #FFFFFF | 8.08 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.60 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.08 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E4047
Deuteranopia (green-blind)
#5E5943
Tritanopia (blue-blind)
#A6002F
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981d46; /* rgb */ color: rgb(152, 29, 70); /* oklch */ color: oklch(45.1% 0.159 7.2);
Tailwind
colors: {
custom: {
50: '#bc6779',
500: '#981d46',
950: '#000000',
},
}SCSS
$custom: #981d46; $custom-light: #bc6779; $custom-dark: #000000;
JSON
{
"hex": "#981d46",
"rgb": {
"r": 152,
"g": 29,
"b": 70
},
"hsl": {
"h": 340,
"s": 67.956,
"l": 35.49
},
"oklch": {
"l": 0.45144,
"c": 0.15895,
"h": 7.2
},
"luminance": 0.07996
}Semantic roles & 50–950 ramp
primary
#981D46
secondary
#50C19B
accent
#EBB13D
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130709
muted
#827A7B