#98311D#98311D

#98311D is a mid, vivid red. Relative luminance 0.090; OKLCH L 46.4% C 0.142 H 33.0°. Best body text is #FFFFFF at 7.52:1 contrast (WCAG AA passes).

Color values

HEX	#98311D
RGB	rgb(152, 49, 29)
HSL	hsl(10, 68%, 35%)
HSV	hsv(10, 81%, 60%)
CMYK	cmyk(0%, 67.8%, 80.9%, 40.4%)
CIE-LAB	lab(35.91, 41.99, 35.52)
CIE-LCH	lch(35.91, 55.00, 40.23°)
OKLab	oklab(46.35% 0.1187 0.0771)
OKLCH	oklch(46.35% 0.142 33)
XYZ	xyz(14.2706, 8.9628, 2.1407)
Luminance	0.0896 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98311D #1D8498

analogous

#981D46 #98311D #986E1D

triadic

#98311D #1D9831 #311D98

tetradic

#98311D #46981D #1D8498 #6E1D98

square

#98311D #46981D #1D8498 #6E1D98

split-complementary

#98311D #1D986E #1D4698

monochromatic

#311009 #652013 #98311D #CB4227 #DE6852

Accessibility & contrast

On white

7.52

#98311D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.79

#98311D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98311D

7.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98311D	#FFFFFF	#000000	##FFFFFF
##98311D	1.00	7.52	2.79	7.52
#FFFFFF	7.52	1.00	21.00	1.00
#000000	2.79	21.00	1.00	21.00
##FFFFFF	7.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F461A

Deuteranopia (green-blind)

#685D19

Tritanopia (blue-blind)

#A8112D

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #98311d;
/* rgb */ color: rgb(152, 49, 29);
/* oklch */ color: oklch(46.4% 0.142 33.0);

Tailwind

colors: {
  custom: {
    50: '#be6f5b',
    500: '#98311d',
    950: '#000000',
  },
}

SCSS

$custom: #98311d;
$custom-light: #be6f5b;
$custom-dark: #000000;

JSON

{
  "hex": "#98311d",
  "rgb": {
    "r": 152,
    "g": 49,
    "b": 29
  },
  "hsl": {
    "h": 9.756,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.46353,
    "c": 0.14153,
    "h": 33
  },
  "luminance": 0.08961
}

Semantic roles & 50–950 ramp

primary

#98311D

secondary

#50AEC1

accent

#CFEB3D

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140804

muted

#827B79

Preview Lab

Preview with #98311D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →