#981D3F#981D3F
#981D3F is a dark, vivid pink. Relative luminance 0.079; OKLCH L 45.0% C 0.158 H 11.0°. Best body text is #FFFFFF at 8.13:1 contrast (WCAG AA passes).
Color values
| HEX | #981D3F |
|---|---|
| RGB | rgb(152, 29, 63) |
| HSL | hsl(343, 68%, 35%) |
| HSV | hsv(343, 81%, 60%) |
| CMYK | cmyk(0%, 80.9%, 58.6%, 40.4%) |
| CIE-LAB | lab(33.81, 51.17, 12.04) |
| CIE-LCH | lch(33.81, 52.57, 13.24°) |
| OKLab | oklab(44.96% 0.1549 0.0301) |
| OKLCH | oklch(44.96% 0.158 11) |
| XYZ | xyz(14.2869, 7.9151, 5.4771) |
| Luminance | 0.0791 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.13
Red Wine
#8C0034
ΔE00 3.85
Purple Red
#990147
ΔE00 4.53
Raspberry (survey)
#B00149
ΔE00 4.60
Purplish Red
#B0054B
ΔE00 4.79
Rouge
#AB1239
ΔE00 4.81
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981D3F #1D9876
analogous
#981D7C #981D3F #98391D
triadic
#981D3F #3F981D #1D3F98
tetradic
#981D3F #7C981D #1D9876 #391D98
square
#981D3F #7C981D #1D9876 #391D98
split-complementary
#981D3F #1D9839 #1D7C98
monochromatic
#310914 #65132A #981D3F #CB2754 #DE5278
Accessibility & contrast
On white
8.13
#981D3F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.58
#981D3F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981D3F
8.13:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981D3F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981D3F | 1.00 | 8.13 | 2.58 | 8.13 |
| #FFFFFF | 8.13 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.58 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.13 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#40403F
Deuteranopia (green-blind)
#5F583C
Tritanopia (blue-blind)
#A7002C
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981d3f; /* rgb */ color: rgb(152, 29, 63); /* oklch */ color: oklch(45.0% 0.158 11.0);
Tailwind
colors: {
custom: {
50: '#bd6773',
500: '#981d3f',
950: '#000000',
},
}SCSS
$custom: #981d3f; $custom-light: #bd6773; $custom-dark: #000000;
JSON
{
"hex": "#981d3f",
"rgb": {
"r": 152,
"g": 29,
"b": 63
},
"hsl": {
"h": 343.415,
"s": 67.956,
"l": 35.49
},
"oklch": {
"l": 0.44959,
"c": 0.15783,
"h": 11
},
"luminance": 0.07913
}Semantic roles & 50–950 ramp
primary
#981D3F
secondary
#50C1A2
accent
#EBBB3D
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130708
muted
#827A7B