#98391D#98391D

#98391D is a mid, vivid red. Relative luminance 0.097; OKLCH L 47.4% C 0.134 H 36.7°. Best body text is #FFFFFF at 7.15:1 contrast (WCAG AA passes).

Color values

HEX	#98391D
RGB	rgb(152, 57, 29)
HSL	hsl(14, 68%, 35%)
HSV	hsv(14, 81%, 60%)
CMYK	cmyk(0%, 62.5%, 80.9%, 40.4%)
CIE-LAB	lab(37.28, 38.32, 36.89)
CIE-LCH	lch(37.28, 53.19, 43.91°)
OKLab	oklab(47.39% 0.1074 0.0801)
OKLCH	oklch(47.39% 0.134 36.7)
XYZ	xyz(14.6354, 9.6924, 2.2623)
Luminance	0.0969 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98391D #1D7C98

analogous

#981D3E #98391D #98771D

triadic

#98391D #1D9839 #391D98

tetradic

#98391D #3E981D #1D7C98 #771D98

square

#98391D #3E981D #1D7C98 #771D98

split-complementary

#98391D #1D9877 #1D3E98

monochromatic

#311209 #652613 #98391D #CB4C27 #DE7152

Accessibility & contrast

On white

7.15

#98391D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#98391D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98391D

7.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98391D	#FFFFFF	#000000	##FFFFFF
##98391D	1.00	7.15	2.94	7.15
#FFFFFF	7.15	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544A19

Deuteranopia (green-blind)

#6B6019

Tritanopia (blue-blind)

#A72133

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #98391d;
/* rgb */ color: rgb(152, 57, 29);
/* oklch */ color: oklch(47.4% 0.134 36.7);

Tailwind

colors: {
  custom: {
    50: '#be735b',
    500: '#98391d',
    950: '#000000',
  },
}

SCSS

$custom: #98391d;
$custom-light: #be735b;
$custom-dark: #000000;

JSON

{
  "hex": "#98391d",
  "rgb": {
    "r": 152,
    "g": 57,
    "b": 29
  },
  "hsl": {
    "h": 13.659,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.47386,
    "c": 0.13392,
    "h": 36.7
  },
  "luminance": 0.0969
}

Semantic roles & 50–950 ramp

primary

#98391D

secondary

#50A7C1

accent

#C3EB3D

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#140804

muted

#827B79

Preview Lab

Preview with #98391D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →