#981D3E#981D3E
#981D3E is a dark, vivid pink. Relative luminance 0.079; OKLCH L 44.9% C 0.158 H 11.5°. Best body text is #FFFFFF at 8.14:1 contrast (WCAG AA passes).
Color values
| HEX | #981D3E |
|---|---|
| RGB | rgb(152, 29, 62) |
| HSL | hsl(344, 68%, 35%) |
| HSV | hsv(344, 81%, 60%) |
| CMYK | cmyk(0%, 80.9%, 59.2%, 40.4%) |
| CIE-LAB | lab(33.78, 51.10, 12.66) |
| CIE-LCH | lch(33.78, 52.65, 13.92°) |
| OKLab | oklab(44.93% 0.1545 0.0315) |
| OKLCH | oklch(44.93% 0.158 11.5) |
| XYZ | xyz(14.2592, 7.9040, 5.3313) |
| Luminance | 0.0790 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.06
Red Wine
#8C0034
ΔE00 3.84
Rouge
#AB1239
ΔE00 4.58
Raspberry (survey)
#B00149
ΔE00 4.73
Purple Red
#990147
ΔE00 4.83
Purplish Red
#B0054B
ΔE00 4.95
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981D3E #1D9877
analogous
#981D7C #981D3E #98391D
triadic
#981D3E #3E981D #1D3E98
tetradic
#981D3E #7C981D #1D9877 #391D98
square
#981D3E #7C981D #1D9877 #391D98
split-complementary
#981D3E #1D9839 #1D7C98
monochromatic
#310914 #651329 #981D3E #CB2753 #DE5277
Accessibility & contrast
On white
8.14
#981D3E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.58
#981D3E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981D3E
8.14:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981D3E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981D3E | 1.00 | 8.14 | 2.58 | 8.14 |
| #FFFFFF | 8.14 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.58 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.14 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#403F3E
Deuteranopia (green-blind)
#5F583B
Tritanopia (blue-blind)
#A7002B
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981d3e; /* rgb */ color: rgb(152, 29, 62); /* oklch */ color: oklch(44.9% 0.158 11.5);
Tailwind
colors: {
custom: {
50: '#bd6772',
500: '#981d3e',
950: '#000000',
},
}SCSS
$custom: #981d3e; $custom-light: #bd6772; $custom-dark: #000000;
JSON
{
"hex": "#981d3e",
"rgb": {
"r": 152,
"g": 29,
"b": 62
},
"hsl": {
"h": 343.902,
"s": 67.956,
"l": 35.49
},
"oklch": {
"l": 0.44934,
"c": 0.1577,
"h": 11.5
},
"luminance": 0.07902
}Semantic roles & 50–950 ramp
primary
#981D3E
secondary
#50C1A3
accent
#EBBC3D
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130708
muted
#827A7B