#97301B#97301B

#97301B is a mid, vivid red. Relative luminance 0.088; OKLCH L 46.0% C 0.142 H 33.3°. Best body text is #FFFFFF at 7.62:1 contrast (WCAG AA passes).

Color values

HEX	#97301B
RGB	rgb(151, 48, 27)
HSL	hsl(10, 70%, 35%)
HSV	hsv(10, 82%, 59%)
CMYK	cmyk(0%, 68.2%, 82.1%, 40.8%)
CIE-LAB	lab(35.55, 41.99, 36.17)
CIE-LCH	lch(35.55, 55.43, 40.74°)
OKLab	oklab(46.04% 0.1185 0.0779)
OKLCH	oklch(46.04% 0.142 33.3)
XYZ	xyz(14.0189, 8.7744, 1.9922)
Luminance	0.0877 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97301B #1B8297

analogous

#971B44 #97301B #976E1B

triadic

#97301B #1B9730 #301B97

tetradic

#97301B #44971B #1B8297 #6E1B97

square

#97301B #44971B #1B8297 #6E1B97

split-complementary

#97301B #1B976E #1B4497

monochromatic

#2F0F08 #631F12 #97301B #CB4124 #DF664D

Accessibility & contrast

On white

7.62

#97301B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#97301B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97301B

7.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97301B	#FFFFFF	#000000	##FFFFFF
##97301B	1.00	7.62	2.75	7.62
#FFFFFF	7.62	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4518

Deuteranopia (green-blind)

#675C16

Tritanopia (blue-blind)

#A70F2C

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #97301b;
/* rgb */ color: rgb(151, 48, 27);
/* oklch */ color: oklch(46.0% 0.142 33.3);

Tailwind

colors: {
  custom: {
    50: '#be6e59',
    500: '#97301b',
    950: '#000000',
  },
}

SCSS

$custom: #97301b;
$custom-light: #be6e59;
$custom-dark: #000000;

JSON

{
  "hex": "#97301b",
  "rgb": {
    "r": 151,
    "g": 48,
    "b": 27
  },
  "hsl": {
    "h": 10.161,
    "s": 69.663,
    "l": 34.902
  },
  "oklch": {
    "l": 0.46037,
    "c": 0.14178,
    "h": 33.3
  },
  "luminance": 0.08772
}

Semantic roles & 50–950 ramp

primary

#97301B

secondary

#4CAEC1

accent

#CEEC3B

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140703

muted

#827A78

Preview Lab

Preview with #97301B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →