#301B97#301B97

#301B97 is a dark, vivid violet. Relative luminance 0.036; OKLCH L 35.2% C 0.185 H 278.8°. Best body text is #FFFFFF at 12.14:1 contrast (WCAG AA passes).

Color values

HEX	#301B97
RGB	rgb(48, 27, 151)
HSL	hsl(250, 70%, 35%)
HSV	hsv(250, 82%, 59%)
CMYK	cmyk(68.2%, 82.1%, 0%, 40.8%)
CIE-LAB	lab(22.46, 45.72, -63.24)
CIE-LCH	lch(22.46, 78.03, 305.86°)
OKLab	oklab(35.21% 0.0283 -0.1826)
OKLCH	oklch(35.21% 0.185 278.8)
XYZ	xyz(7.1950, 3.6460, 29.5967)
Luminance	0.0365 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301B97 #82971B

analogous

#1B4497 #301B97 #6E1B97

triadic

#301B97 #97301B #1B9730

tetradic

#301B97 #971B44 #82971B #1B976E

square

#301B97 #971B44 #82971B #1B976E

split-complementary

#301B97 #976E1B #44971B

monochromatic

#0F082F #1F1263 #301B97 #4124CB #664DDF

Accessibility & contrast

On white

12.14

#301B97 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.73

#301B97 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301B97

12.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301B97	#FFFFFF	#000000	##FFFFFF
##301B97	1.00	12.14	1.73	12.14
#FFFFFF	12.14	1.00	21.00	1.00
#000000	1.73	21.00	1.00	21.00
##FFFFFF	12.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A9A

Deuteranopia (green-blind)

#003195

Tritanopia (blue-blind)

#00415A

Achromatopsia (no color)

#363636

Design tokens & code

CSS

--color: #301b97;
/* rgb */ color: rgb(48, 27, 151);
/* oklch */ color: oklch(35.2% 0.185 278.8);

Tailwind

colors: {
  custom: {
    50: '#785cb7',
    500: '#301b97',
    950: '#000000',
  },
}

SCSS

$custom: #301b97;
$custom-light: #785cb7;
$custom-dark: #000000;

JSON

{
  "hex": "#301b97",
  "rgb": {
    "r": 48,
    "g": 27,
    "b": 151
  },
  "hsl": {
    "h": 250.161,
    "s": 69.663,
    "l": 34.902
  },
  "oklch": {
    "l": 0.3521,
    "c": 0.18481,
    "h": 278.8
  },
  "luminance": 0.03647
}

Semantic roles & 50–950 ramp

primary

#301B97

secondary

#AEC14C

accent

#EC3BCE

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301B97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →