#971D41#971D41
#971D41 is a dark, vivid pink. Relative luminance 0.078; OKLCH L 44.8% C 0.157 H 9.7°. Best body text is #FFFFFF at 8.18:1 contrast (WCAG AA passes).
Color values
| HEX | #971D41 |
|---|---|
| RGB | rgb(151, 29, 65) |
| HSL | hsl(342, 68%, 35%) |
| HSV | hsv(342, 81%, 59%) |
| CMYK | cmyk(0%, 80.8%, 57%, 40.8%) |
| CIE-LAB | lab(33.65, 51.03, 10.49) |
| CIE-LCH | lch(33.65, 52.10, 11.62°) |
| OKLab | oklab(44.82% 0.1549 0.0265) |
| OKLCH | oklch(44.82% 0.157 9.7) |
| XYZ | xyz(14.1574, 7.8418, 5.7681) |
| Luminance | 0.0784 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.54
Purple Red
#990147
ΔE00 3.81
Red Wine
#8C0034
ΔE00 3.82
Berry
#990F4B
ΔE00 4.08
Raspberry (survey)
#B00149
ΔE00 4.56
Purplish Red
#B0054B
ΔE00 4.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971D41 #1D9773
analogous
#971D7E #971D41 #97361D
triadic
#971D41 #41971D #1D4197
tetradic
#971D41 #7E971D #1D9773 #361D97
square
#971D41 #7E971D #1D9773 #361D97
split-complementary
#971D41 #1D9736 #1D7E97
monochromatic
#300915 #64132B #971D41 #CA2757 #DE517A
Accessibility & contrast
On white
8.18
#971D41 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.57
#971D41 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971D41
8.18:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971D41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971D41 | 1.00 | 8.18 | 2.57 | 8.18 |
| #FFFFFF | 8.18 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.57 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.18 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F3F42
Deuteranopia (green-blind)
#5E583E
Tritanopia (blue-blind)
#A5002D
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #971d41; /* rgb */ color: rgb(151, 29, 65); /* oklch */ color: oklch(44.8% 0.157 9.7);
Tailwind
colors: {
custom: {
50: '#bc6675',
500: '#971d41',
950: '#000000',
},
}SCSS
$custom: #971d41; $custom-light: #bc6675; $custom-dark: #000000;
JSON
{
"hex": "#971d41",
"rgb": {
"r": 151,
"g": 29,
"b": 65
},
"hsl": {
"h": 342.295,
"s": 67.778,
"l": 35.294
},
"oklch": {
"l": 0.44824,
"c": 0.15718,
"h": 9.7
},
"luminance": 0.0784
}Semantic roles & 50–950 ramp
primary
#971D41
secondary
#4FC09F
accent
#EBB73D
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B