#781C35#781C35
#781C35 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.7% C 0.126 H 9.5°. Best body text is #FFFFFF at 10.42:1 contrast (WCAG AA passes).
Color values
| HEX | #781C35 |
|---|---|
| RGB | rgb(120, 28, 53) |
| HSL | hsl(344, 62%, 29%) |
| HSV | hsv(344, 77%, 47%) |
| CMYK | cmyk(0%, 76.7%, 55.8%, 52.9%) |
| CIE-LAB | lab(26.97, 41.03, 8.24) |
| CIE-LCH | lch(26.97, 41.85, 11.35°) |
| OKLab | oklab(38.66% 0.1246 0.021) |
| OKLCH | oklch(38.66% 0.126 9.5) |
| XYZ | xyz(8.8044, 5.0818, 3.8847) |
| Luminance | 0.0508 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.13
Red Wine
#8C0034
ΔE00 4.33
Wine
#722F37
ΔE00 4.85
Wine (survey)
#80013F
ΔE00 5.21
Wine Red
#7B0323
ΔE00 5.43
Merlot
#730039
ΔE00 5.59
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781C35 #1C785F
analogous
#781C63 #781C35 #78311C
triadic
#781C35 #35781C #1C3578
tetradic
#781C35 #63781C #1C785F #311C78
square
#781C35 #63781C #1C785F #311C78
split-complementary
#781C35 #1C7831 #1C6378
monochromatic
#19060B #46101F #781C35 #AA284B #D23D65
Accessibility & contrast
On white
10.42
#781C35 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.02
#781C35 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781C35
10.42:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781C35 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781C35 | 1.00 | 10.42 | 2.02 | 10.42 |
| #FFFFFF | 10.42 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.02 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.42 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#333435
Deuteranopia (green-blind)
#4B4633
Tritanopia (blue-blind)
#830426
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #781c35; /* rgb */ color: rgb(120, 28, 53); /* oklch */ color: oklch(38.7% 0.126 9.5);
Tailwind
colors: {
custom: {
50: '#a4616c',
500: '#781c35',
950: '#000000',
},
}SCSS
$custom: #781c35; $custom-light: #a4616c; $custom-dark: #000000;
JSON
{
"hex": "#781c35",
"rgb": {
"r": 120,
"g": 28,
"b": 53
},
"hsl": {
"h": 343.696,
"s": 62.162,
"l": 29.02
},
"oklch": {
"l": 0.38661,
"c": 0.12635,
"h": 9.5
},
"luminance": 0.05081
}Semantic roles & 50–950 ramp
primary
#781C35
secondary
#44AC90
accent
#E5B943
background
#FAF6F6
surface
#F4EBEB
border
#CEC6C6
text
#100506
muted
#7F7A7A