#971D40#971D40

#971D40 is a dark, vivid pink. Relative luminance 0.078; OKLCH L 44.8% C 0.157 H 10.2°. Best body text is #FFFFFF at 8.19:1 contrast (WCAG AA passes).

Color values

HEX	#971D40
RGB	rgb(151, 29, 64)
HSL	hsl(343, 68%, 35%)
HSV	hsv(343, 81%, 59%)
CMYK	cmyk(0%, 80.8%, 57.6%, 40.8%)
CIE-LAB	lab(33.63, 50.96, 11.11)
CIE-LCH	lch(33.63, 52.15, 12.30°)
OKLab	oklab(44.8% 0.1545 0.0279)
OKLCH	oklch(44.8% 0.157 10.2)
XYZ	xyz(14.1287, 7.8303, 5.6169)
Luminance	0.0783 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#971D40 #1D9774

analogous

#971D7D #971D40 #97371D

triadic

#971D40 #40971D #1D4097

tetradic

#971D40 #7D971D #1D9774 #371D97

square

#971D40 #7D971D #1D9774 #371D97

split-complementary

#971D40 #1D9737 #1D7D97

monochromatic

#300914 #64132A #971D40 #CA2756 #DE5179

Accessibility & contrast

On white

8.19

#971D40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.57

#971D40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #971D40

8.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##971D40	#FFFFFF	#000000	##FFFFFF
##971D40	1.00	8.19	2.57	8.19
#FFFFFF	8.19	1.00	21.00	1.00
#000000	2.57	21.00	1.00	21.00
##FFFFFF	8.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F3F41

Deuteranopia (green-blind)

#5E583D

Tritanopia (blue-blind)

#A5002C

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #971d40;
/* rgb */ color: rgb(151, 29, 64);
/* oklch */ color: oklch(44.8% 0.157 10.2);

Tailwind

colors: {
  custom: {
    50: '#bc6674',
    500: '#971d40',
    950: '#000000',
  },
}

SCSS

$custom: #971d40;
$custom-light: #bc6674;
$custom-dark: #000000;

JSON

{
  "hex": "#971d40",
  "rgb": {
    "r": 151,
    "g": 29,
    "b": 64
  },
  "hsl": {
    "h": 342.787,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.44799,
    "c": 0.15703,
    "h": 10.2
  },
  "luminance": 0.07828
}

Semantic roles & 50–950 ramp

primary

#971D40

secondary

#4FC0A0

accent

#EBB93D

background

#FCF6F7

surface

#F8EBED

border

#D1C6C8

text

#130708

muted

#827A7B

Preview Lab

Preview with #971D40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →