#97371D#97371D

#97371D is a mid, vivid red. Relative luminance 0.094; OKLCH L 46.9% C 0.135 H 35.8°. Best body text is #FFFFFF at 7.29:1 contrast (WCAG AA passes).

Color values

HEX	#97371D
RGB	rgb(151, 55, 29)
HSL	hsl(13, 68%, 35%)
HSV	hsv(13, 81%, 59%)
CMYK	cmyk(0%, 63.6%, 80.8%, 40.8%)
CIE-LAB	lab(36.75, 38.89, 36.30)
CIE-LCH	lch(36.75, 53.20, 43.02°)
OKLab	oklab(46.95% 0.1092 0.0789)
OKLCH	oklch(46.95% 0.135 35.8)
XYZ	xyz(14.3520, 9.4024, 2.2213)
Luminance	0.0940 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97371D #1D7D97

analogous

#971D40 #97371D #97741D

triadic

#97371D #1D9737 #371D97

tetradic

#97371D #40971D #1D7D97 #741D97

square

#97371D #40971D #1D7D97 #741D97

split-complementary

#97371D #1D9774 #1D4097

monochromatic

#301209 #642413 #97371D #CA4A27 #DE6F51

Accessibility & contrast

On white

7.29

#97371D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#97371D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97371D

7.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97371D	#FFFFFF	#000000	##FFFFFF
##97371D	1.00	7.29	2.88	7.29
#FFFFFF	7.29	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524919

Deuteranopia (green-blind)

#6A5E19

Tritanopia (blue-blind)

#A61E32

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #97371d;
/* rgb */ color: rgb(151, 55, 29);
/* oklch */ color: oklch(46.9% 0.135 35.8);

Tailwind

colors: {
  custom: {
    50: '#bd725b',
    500: '#97371d',
    950: '#000000',
  },
}

SCSS

$custom: #97371d;
$custom-light: #bd725b;
$custom-dark: #000000;

JSON

{
  "hex": "#97371d",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 29
  },
  "hsl": {
    "h": 12.787,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.46947,
    "c": 0.13472,
    "h": 35.8
  },
  "luminance": 0.094
}

Semantic roles & 50–950 ramp

primary

#97371D

secondary

#4FA8C0

accent

#C6EB3D

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #97371D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →