#971D3F#971D3F
#971D3F is a dark, vivid pink. Relative luminance 0.078; OKLCH L 44.8% C 0.157 H 10.8°. Best body text is #FFFFFF at 8.19:1 contrast (WCAG AA passes).
Color values
| HEX | #971D3F |
|---|---|
| RGB | rgb(151, 29, 63) |
| HSL | hsl(343, 68%, 35%) |
| HSV | hsv(343, 81%, 59%) |
| CMYK | cmyk(0%, 80.8%, 58.3%, 40.8%) |
| CIE-LAB | lab(33.60, 50.88, 11.73) |
| CIE-LCH | lch(33.60, 52.22, 12.98°) |
| OKLab | oklab(44.77% 0.1541 0.0294) |
| OKLCH | oklch(44.77% 0.157 10.8) |
| XYZ | xyz(14.1005, 7.8190, 5.4684) |
| Luminance | 0.0782 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.23
Red Wine
#8C0034
ΔE00 3.70
Purple Red
#990147
ΔE00 4.40
Berry
#990F4B
ΔE00 4.73
Raspberry (survey)
#B00149
ΔE00 4.73
Purplish Red
#B0054B
ΔE00 4.91
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971D3F #1D9775
analogous
#971D7C #971D3F #97381D
triadic
#971D3F #3F971D #1D3F97
tetradic
#971D3F #7C971D #1D9775 #381D97
square
#971D3F #7C971D #1D9775 #381D97
split-complementary
#971D3F #1D9738 #1D7C97
monochromatic
#300914 #64132A #971D3F #CA2754 #DE5178
Accessibility & contrast
On white
8.19
#971D3F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.56
#971D3F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971D3F
8.19:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971D3F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971D3F | 1.00 | 8.19 | 2.56 | 8.19 |
| #FFFFFF | 8.19 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.56 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.19 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F3F40
Deuteranopia (green-blind)
#5E583C
Tritanopia (blue-blind)
#A5002C
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #971d3f; /* rgb */ color: rgb(151, 29, 63); /* oklch */ color: oklch(44.8% 0.157 10.8);
Tailwind
colors: {
custom: {
50: '#bc6673',
500: '#971d3f',
950: '#000000',
},
}SCSS
$custom: #971d3f; $custom-light: #bc6673; $custom-dark: #000000;
JSON
{
"hex": "#971d3f",
"rgb": {
"r": 151,
"g": 29,
"b": 63
},
"hsl": {
"h": 343.279,
"s": 67.778,
"l": 35.294
},
"oklch": {
"l": 0.44773,
"c": 0.15689,
"h": 10.8
},
"luminance": 0.07817
}Semantic roles & 50–950 ramp
primary
#971D3F
secondary
#4FC0A1
accent
#EBBA3D
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130708
muted
#827A7B