#97381D#97381D

#97381D is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.1% C 0.134 H 36.3°. Best body text is #FFFFFF at 7.24:1 contrast (WCAG AA passes).

Color values

HEX	#97381D
RGB	rgb(151, 56, 29)
HSL	hsl(13, 68%, 35%)
HSV	hsv(13, 81%, 59%)
CMYK	cmyk(0%, 62.9%, 80.8%, 40.8%)
CIE-LAB	lab(36.93, 38.42, 36.47)
CIE-LCH	lch(36.93, 52.97, 43.51°)
OKLab	oklab(47.08% 0.1078 0.0792)
OKLCH	oklch(47.08% 0.134 36.3)
XYZ	xyz(14.4000, 9.4984, 2.2373)
Luminance	0.0950 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97381D #1D7C97

analogous

#971D3F #97381D #97751D

triadic

#97381D #1D9738 #381D97

tetradic

#97381D #3F971D #1D7C97 #751D97

square

#97381D #3F971D #1D7C97 #751D97

split-complementary

#97381D #1D9775 #1D3F97

monochromatic

#301209 #642513 #97381D #CA4B27 #DE7051

Accessibility & contrast

On white

7.24

#97381D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#97381D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97381D

7.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97381D	#FFFFFF	#000000	##FFFFFF
##97381D	1.00	7.24	2.90	7.24
#FFFFFF	7.24	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534A19

Deuteranopia (green-blind)

#6A5F19

Tritanopia (blue-blind)

#A62033

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #97381d;
/* rgb */ color: rgb(151, 56, 29);
/* oklch */ color: oklch(47.1% 0.134 36.3);

Tailwind

colors: {
  custom: {
    50: '#bd735b',
    500: '#97381d',
    950: '#000000',
  },
}

SCSS

$custom: #97381d;
$custom-light: #bd735b;
$custom-dark: #000000;

JSON

{
  "hex": "#97381d",
  "rgb": {
    "r": 151,
    "g": 56,
    "b": 29
  },
  "hsl": {
    "h": 13.279,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.47082,
    "c": 0.13376,
    "h": 36.3
  },
  "luminance": 0.09496
}

Semantic roles & 50–950 ramp

primary

#97381D

secondary

#4FA7C0

accent

#C4EB3D

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #97381D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →