#971C36#971C36
#971C36 is a dark, vivid red. Relative luminance 0.077; OKLCH L 44.5% C 0.157 H 15.4°. Best body text is #FFFFFF at 8.28:1 contrast (WCAG AA passes).
Color values
| HEX | #971C36 |
|---|---|
| RGB | rgb(151, 28, 54) |
| HSL | hsl(347, 69%, 35%) |
| HSV | hsv(347, 81%, 59%) |
| CMYK | cmyk(0%, 81.5%, 64.2%, 40.8%) |
| CIE-LAB | lab(33.30, 50.56, 17.20) |
| CIE-LCH | lch(33.30, 53.41, 18.79°) |
| OKLab | oklab(44.49% 0.1514 0.0416) |
| OKLCH | oklch(44.49% 0.157 15.4) |
| XYZ | xyz(13.8451, 7.6783, 4.2424) |
| Luminance | 0.0768 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.02
Rouge
#AB1239
ΔE00 3.71
Red Wine
#8C0034
ΔE00 4.49
Burgundy
#800020
ΔE00 6.27
Raspberry (survey)
#B00149
ΔE00 6.37
Wine Red
#7B0323
ΔE00 6.54
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971C36 #1C977D
analogous
#971C73 #971C36 #973F1C
triadic
#971C36 #36971C #1C3697
tetradic
#971C36 #73971C #1C977D #3F1C97
square
#971C36 #73971C #1C977D #3F1C97
split-complementary
#971C36 #1C973F #1C7397
monochromatic
#300911 #631224 #971C36 #CB2648 #DE4F6D
Accessibility & contrast
On white
8.28
#971C36 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.54
#971C36 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971C36
8.28:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971C36 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971C36 | 1.00 | 8.28 | 2.54 | 8.28 |
| #FFFFFF | 8.28 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.54 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.28 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#403E36
Deuteranopia (green-blind)
#5F5733
Tritanopia (blue-blind)
#A60027
Achromatopsia (no color)
#4E4E4E
Design tokens & code
CSS
--color: #971c36; /* rgb */ color: rgb(151, 28, 54); /* oklch */ color: oklch(44.5% 0.157 15.4);
Tailwind
colors: {
custom: {
50: '#bd666c',
500: '#971c36',
950: '#000000',
},
}SCSS
$custom: #971c36; $custom-light: #bd666c; $custom-dark: #000000;
JSON
{
"hex": "#971c36",
"rgb": {
"r": 151,
"g": 28,
"b": 54
},
"hsl": {
"h": 347.317,
"s": 68.715,
"l": 35.098
},
"oklch": {
"l": 0.44489,
"c": 0.15701,
"h": 15.4
},
"luminance": 0.07676
}Semantic roles & 50–950 ramp
primary
#971C36
secondary
#4EC1A9
accent
#ECC63C
background
#FCF6F6
surface
#F8EBEB
border
#D1C6C6
text
#130607
muted
#827A7A