#971C73#971C73

#971C73 is a mid, vivid pink. Relative luminance 0.086; OKLCH L 46.6% C 0.178 H 343.1°. Best body text is #FFFFFF at 7.69:1 contrast (WCAG AA passes).

Color values

HEX	#971C73
RGB	rgb(151, 28, 115)
HSL	hsl(318, 69%, 35%)
HSV	hsv(318, 81%, 59%)
CMYK	cmyk(0%, 81.5%, 23.8%, 40.8%)
CIE-LAB	lab(35.30, 56.52, -19.31)
CIE-LCH	lch(35.30, 59.72, 341.14°)
OKLab	oklab(46.6% 0.1707 -0.0517)
OKLCH	oklch(46.6% 0.178 343.1)
XYZ	xyz(16.2729, 8.6494, 17.0289)
Luminance	0.0865 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#971C73 #1C9740

analogous

#7D1C97 #971C73 #971C35

triadic

#971C73 #73971C #1C7397

tetradic

#971C73 #977D1C #1C9740 #1C3597

square

#971C73 #977D1C #1C9740 #1C3597

split-complementary

#971C73 #35971C #1C977D

monochromatic

#300924 #63124C #971C73 #CB269A #DE4FB4

Accessibility & contrast

On white

7.69

#971C73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#971C73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #971C73

7.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##971C73	#FFFFFF	#000000	##FFFFFF
##971C73	1.00	7.69	2.73	7.69
#FFFFFF	7.69	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B4675

Deuteranopia (green-blind)

#525A70

Tritanopia (blue-blind)

#A11C46

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #971c73;
/* rgb */ color: rgb(151, 28, 115);
/* oklch */ color: oklch(46.6% 0.178 343.1);

Tailwind

colors: {
  custom: {
    50: '#ba689b',
    500: '#971c73',
    950: '#000000',
  },
}

SCSS

$custom: #971c73;
$custom-light: #ba689b;
$custom-dark: #000000;

JSON

{
  "hex": "#971c73",
  "rgb": {
    "r": 151,
    "g": 28,
    "b": 115
  },
  "hsl": {
    "h": 317.561,
    "s": 68.715,
    "l": 35.098
  },
  "oklch": {
    "l": 0.46598,
    "c": 0.17836,
    "h": 343.1
  },
  "luminance": 0.08648
}

Semantic roles & 50–950 ramp

primary

#971C73

secondary

#4EC170

accent

#EC703C

background

#FBF6F9

surface

#F7EBF2

border

#D0C6CC

text

#12070E

muted

#817A7E

Preview Lab

Preview with #971C73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →