#781B2C#781B2C
#781B2C is a dark, vivid red. Relative luminance 0.050; OKLCH L 38.3% C 0.127 H 15.5°. Best body text is #FFFFFF at 10.54:1 contrast (WCAG AA passes).
Color values
| HEX | #781B2C |
|---|---|
| RGB | rgb(120, 27, 44) |
| HSL | hsl(349, 63%, 29%) |
| HSV | hsv(349, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 63.3%, 52.9%) |
| CIE-LAB | lab(26.62, 40.70, 13.84) |
| CIE-LCH | lch(26.62, 42.99, 18.78°) |
| OKLab | oklab(38.34% 0.122 0.0338) |
| OKLCH | oklch(38.34% 0.127 15.5) |
| XYZ | xyz(8.5932, 4.9600, 2.8873) |
| Luminance | 0.0496 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine Red
#7B0323
ΔE00 2.87
Bordeaux
#7B002C
ΔE00 3.47
Burgundy
#800020
ΔE00 4.07
Wine
#722F37
ΔE00 4.59
Red Wine
#8C0034
ΔE00 4.85
Maroon (survey)
#650021
ΔE00 5.32
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B2C #1B7867
analogous
#781B5B #781B2C #78391B
triadic
#781B2C #2C781B #1B2C78
tetradic
#781B2C #5B781B #1B7867 #391B78
square
#781B2C #5B781B #1B7867 #391B78
split-complementary
#781B2C #1B7839 #1B5B78
monochromatic
#190609 #46101A #781B2C #AA263E #D33B56
Accessibility & contrast
On white
10.54
#781B2C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.99
#781B2C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B2C
10.54:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B2C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B2C | 1.00 | 10.54 | 1.99 | 10.54 |
| #FFFFFF | 10.54 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.99 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.54 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#35332C
Deuteranopia (green-blind)
#4C4629
Tritanopia (blue-blind)
#840022
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #781b2c; /* rgb */ color: rgb(120, 27, 44); /* oklch */ color: oklch(38.3% 0.127 15.5);
Tailwind
colors: {
custom: {
50: '#a56064',
500: '#781b2c',
950: '#000000',
},
}SCSS
$custom: #781b2c; $custom-light: #a56064; $custom-dark: #000000;
JSON
{
"hex": "#781b2c",
"rgb": {
"r": 120,
"g": 27,
"b": 44
},
"hsl": {
"h": 349.032,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.38335,
"c": 0.12657,
"h": 15.5
},
"luminance": 0.04959
}Semantic roles & 50–950 ramp
primary
#781B2C
secondary
#43AC99
accent
#E6C841
background
#FAF5F6
surface
#F4EAEB
border
#CEC6C6
text
#100505
muted
#7F797A