#7B40BD#7B40BD

#7B40BD is a mid, vivid violet. Relative luminance 0.116; OKLCH L 50.9% C 0.188 H 301.7°. Best body text is #FFFFFF at 6.34:1 contrast (WCAG AA passes).

Color values

HEX	#7B40BD
RGB	rgb(123, 64, 189)
HSL	hsl(268, 49%, 50%)
HSV	hsv(268, 66%, 74%)
CMYK	cmyk(34.9%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(40.49, 49.79, -56.23)
CIE-LCH	lch(40.49, 75.10, 311.52°)
OKLab	oklab(50.88% 0.0988 -0.1599)
OKLCH	oklch(50.88% 0.188 301.7)
XYZ	xyz(19.1849, 11.5518, 49.3532)
Luminance	0.1155 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B40BD #82BD40

analogous

#4044BD #7B40BD #BA40BD

triadic

#7B40BD #BD7B40 #40BD7B

tetradic

#7B40BD #BD4044 #82BD40 #40BDBA

square

#7B40BD #BD4044 #82BD40 #40BDBA

split-complementary

#7B40BD #BDBA40 #44BD40

monochromatic

#3F2162 #5D318F #7B40BD #9A6DCD #BA9ADD

Accessibility & contrast

On white

6.34

#7B40BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#7B40BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7B40BD

6.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B40BD	#FFFFFF	#000000	##FFFFFF
##7B40BD	1.00	6.34	3.31	6.34
#FFFFFF	6.34	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC1

Deuteranopia (green-blind)

#035FBA

Tritanopia (blue-blind)

#6D5C79

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7b40bd;
/* rgb */ color: rgb(123, 64, 189);
/* oklch */ color: oklch(50.9% 0.188 301.7);

Tailwind

colors: {
  custom: {
    50: '#a679d2',
    500: '#7b40bd',
    950: '#000000',
  },
}

SCSS

$custom: #7b40bd;
$custom-light: #a679d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7b40bd",
  "rgb": {
    "r": 123,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 268.32,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.50877,
    "c": 0.18792,
    "h": 301.7
  },
  "luminance": 0.11552
}

Semantic roles & 50–950 ramp

primary

#7B40BD

secondary

#AEC990

accent

#D94F98

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7B40BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →