#BD4044#BD4044

#BD4044 is a mid, vivid red. Relative luminance 0.149; OKLCH L 55.0% C 0.161 H 22.3°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#BD4044
RGB	rgb(189, 64, 68)
HSL	hsl(358, 49%, 50%)
HSV	hsv(358, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 64%, 25.9%)
CIE-LAB	lab(45.51, 50.33, 25.59)
CIE-LCH	lch(45.51, 56.46, 26.95°)
OKLab	oklab(54.96% 0.1485 0.061)
OKLCH	oklch(54.96% 0.161 22.3)
XYZ	xyz(23.8654, 14.9063, 7.0882)
Luminance	0.1490 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4044 #40BDB9

analogous

#BD4083 #BD4044 #BD7B40

triadic

#BD4044 #44BD40 #4044BD

tetradic

#BD4044 #83BD40 #40BDB9 #7B40BD

square

#BD4044 #83BD40 #40BDB9 #7B40BD

split-complementary

#BD4044 #40BD7B #4083BD

monochromatic

#622123 #8F3134 #BD4044 #CD6D70 #DD9A9D

Accessibility & contrast

On white

5.28

#BD4044 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#BD4044 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4044

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4044	#FFFFFF	#000000	##FFFFFF
##BD4044	1.00	5.28	3.98	5.28
#FFFFFF	5.28	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615B43

Deuteranopia (green-blind)

#817641

Tritanopia (blue-blind)

#CF2243

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd4044;
/* rgb */ color: rgb(189, 64, 68);
/* oklch */ color: oklch(55.0% 0.161 22.3);

Tailwind

colors: {
  custom: {
    50: '#d87c78',
    500: '#bd4044',
    950: '#000000',
  },
}

SCSS

$custom: #bd4044;
$custom-light: #d87c78;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4044",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 68
  },
  "hsl": {
    "h": 358.08,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.54964,
    "c": 0.16052,
    "h": 22.3
  },
  "luminance": 0.14903
}

Semantic roles & 50–950 ramp

primary

#BD4044

secondary

#90C9C7

accent

#D9D54F

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4044

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →