#78301D#78301D

#78301D is a dark, moderate red. Relative luminance 0.062; OKLCH L 40.7% C 0.106 H 35.8°. Best body text is #FFFFFF at 9.38:1 contrast (WCAG AA passes).

Color values

HEX	#78301D
RGB	rgb(120, 48, 29)
HSL	hsl(13, 61%, 29%)
HSV	hsv(13, 76%, 47%)
CMYK	cmyk(0%, 60%, 75.8%, 52.9%)
CIE-LAB	lab(29.90, 30.25, 27.42)
CIE-LCH	lch(29.90, 40.83, 42.20°)
OKLab	oklab(40.72% 0.0858 0.0618)
OKLCH	oklch(40.72% 0.106 35.8)
XYZ	xyz(9.0254, 6.1969, 1.8830)
Luminance	0.0620 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#78301D #1D6578

analogous

#781D38 #78301D #785E1D

triadic

#78301D #1D7830 #301D78

tetradic

#78301D #38781D #1D6578 #5E1D78

square

#78301D #38781D #1D6578 #5E1D78

split-complementary

#78301D #1D785E #1D3878

monochromatic

#190A06 #471C11 #78301D #A94429 #D15D3F

Accessibility & contrast

On white

9.38

#78301D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#78301D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #78301D

9.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##78301D	#FFFFFF	#000000	##FFFFFF
##78301D	1.00	9.38	2.24	9.38
#FFFFFF	9.38	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#443D1B

Deuteranopia (green-blind)

#554C1B

Tritanopia (blue-blind)

#84202C

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #78301d;
/* rgb */ color: rgb(120, 48, 29);
/* oklch */ color: oklch(40.7% 0.106 35.8);

Tailwind

colors: {
  custom: {
    50: '#a56b5a',
    500: '#78301d',
    950: '#000000',
  },
}

SCSS

$custom: #78301d;
$custom-light: #a56b5a;
$custom-dark: #000000;

JSON

{
  "hex": "#78301d",
  "rgb": {
    "r": 120,
    "g": 48,
    "b": 29
  },
  "hsl": {
    "h": 12.527,
    "s": 61.074,
    "l": 29.216
  },
  "oklch": {
    "l": 0.40717,
    "c": 0.10579,
    "h": 35.8
  },
  "luminance": 0.06196
}

Semantic roles & 50–950 ramp

primary

#78301D

secondary

#4596AC

accent

#C3E444

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100703

muted

#7F7A78

Preview Lab

Preview with #78301D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →