#301D78#301D78

#301D78 is a dark, vivid violet. Relative luminance 0.029; OKLCH L 32.1% C 0.145 H 284.3°. Best body text is #FFFFFF at 13.35:1 contrast (WCAG AA passes).

Color values

HEX	#301D78
RGB	rgb(48, 29, 120)
HSL	hsl(253, 61%, 29%)
HSV	hsv(253, 76%, 47%)
CMYK	cmyk(60%, 75.8%, 0%, 52.9%)
CIE-LAB	lab(19.49, 34.98, -48.69)
CIE-LCH	lch(19.49, 59.95, 305.69°)
OKLab	oklab(32.13% 0.0358 -0.1402)
OKLCH	oklch(32.13% 0.145 284.3)
XYZ	xyz(5.0474, 2.8629, 18.0523)
Luminance	0.0286 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D78 #65781D

analogous

#1D3878 #301D78 #5E1D78

triadic

#301D78 #78301D #1D7830

tetradic

#301D78 #781D38 #65781D #1D785E

square

#301D78 #781D38 #65781D #1D785E

split-complementary

#301D78 #785E1D #38781D

monochromatic

#0A0619 #1C1147 #301D78 #4429A9 #5D3FD1

Accessibility & contrast

On white

13.35

#301D78 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.57

#301D78 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D78

13.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D78	#FFFFFF	#000000	##FFFFFF
##301D78	1.00	13.35	1.57	13.35
#FFFFFF	13.35	1.00	21.00	1.00
#000000	1.57	21.00	1.00	21.00
##FFFFFF	13.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00327B

Deuteranopia (green-blind)

#002C76

Tritanopia (blue-blind)

#093649

Achromatopsia (no color)

#2F2F2F

Design tokens & code

CSS

--color: #301d78;
/* rgb */ color: rgb(48, 29, 120);
/* oklch */ color: oklch(32.1% 0.145 284.3);

Tailwind

colors: {
  custom: {
    50: '#725ba0',
    500: '#301d78',
    950: '#000000',
  },
}

SCSS

$custom: #301d78;
$custom-light: #725ba0;
$custom-dark: #000000;

JSON

{
  "hex": "#301d78",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 120
  },
  "hsl": {
    "h": 252.527,
    "s": 61.074,
    "l": 29.216
  },
  "oklch": {
    "l": 0.3213,
    "c": 0.14472,
    "h": 284.3
  },
  "luminance": 0.02863
}

Semantic roles & 50–950 ramp

primary

#301D78

secondary

#96AC45

accent

#E444C3

background

#F7F5F9

surface

#EDE9F2

border

#C8C5CC

text

#09040F

muted

#7B797E

Preview Lab

Preview with #301D78

Body copy rendered with the generated semantic roles for this colour.

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