#781B72#781B72

#781B72 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.3% C 0.161 H 330.9°. Best body text is #FFFFFF at 9.55:1 contrast (WCAG AA passes).

Color values

HEX	#781B72
RGB	rgb(120, 27, 114)
HSL	hsl(304, 63%, 29%)
HSV	hsv(304, 78%, 47%)
CMYK	cmyk(0%, 77.5%, 5%, 52.9%)
CIE-LAB	lab(29.39, 49.28, -28.33)
CIE-LCH	lch(29.39, 56.84, 330.11°)
OKLab	oklab(41.26% 0.1404 -0.0781)
OKLCH	oklch(41.26% 0.161 330.9)
XYZ	xyz(11.1749, 5.9927, 16.4845)
Luminance	0.0599 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#781B72 #1B7821

analogous

#501B78 #781B72 #781B44

triadic

#781B72 #72781B #1B7278

tetradic

#781B72 #78501B #1B7821 #1B4478

square

#781B72 #78501B #1B7821 #1B4478

split-complementary

#781B72 #44781B #1B7850

monochromatic

#190618 #461043 #781B72 #AA26A1 #D33BC9

Accessibility & contrast

On white

9.55

#781B72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#781B72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781B72

9.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##781B72	#FFFFFF	#000000	##FFFFFF
##781B72	1.00	9.55	2.20	9.55
#FFFFFF	9.55	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#113D74

Deuteranopia (green-blind)

#384A70

Tritanopia (blue-blind)

#7D2745

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #781b72;
/* rgb */ color: rgb(120, 27, 114);
/* oklch */ color: oklch(41.3% 0.161 330.9);

Tailwind

colors: {
  custom: {
    50: '#a2639b',
    500: '#781b72',
    950: '#000000',
  },
}

SCSS

$custom: #781b72;
$custom-light: #a2639b;
$custom-dark: #000000;

JSON

{
  "hex": "#781b72",
  "rgb": {
    "r": 120,
    "g": 27,
    "b": 114
  },
  "hsl": {
    "h": 303.871,
    "s": 63.265,
    "l": 28.824
  },
  "oklch": {
    "l": 0.41259,
    "c": 0.16065,
    "h": 330.9
  },
  "luminance": 0.05992
}

Semantic roles & 50–950 ramp

primary

#781B72

secondary

#43AC49

accent

#E64C41

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #781B72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →