#781B44#781B44
#781B44 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.0% C 0.132 H 358.6°. Best body text is #FFFFFF at 10.30:1 contrast (WCAG AA passes).
Color values
| HEX | #781B44 |
|---|---|
| RGB | rgb(120, 27, 68) |
| HSL | hsl(334, 63%, 29%) |
| HSV | hsv(334, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 43.3%, 52.9%) |
| CIE-LAB | lab(27.28, 42.85, -1.42) |
| CIE-LCH | lch(27.28, 42.87, 358.10°) |
| OKLab | oklab(39.04% 0.1316 -0.0032) |
| OKLCH | oklch(39.04% 0.132 358.6) |
| XYZ | xyz(9.1817, 5.1955, 5.9870) |
| Luminance | 0.0519 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 2.64
Wine (survey)
#80013F
ΔE00 2.92
Merlot
#730039
ΔE00 3.29
Mulberry
#920A4E
ΔE00 5.00
Reddish Purple
#910951
ΔE00 5.03
Velvet
#750851
ΔE00 5.99
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B44 #1B784F
analogous
#781B73 #781B44 #78211B
triadic
#781B44 #44781B #1B4478
tetradic
#781B44 #73781B #1B784F #211B78
square
#781B44 #73781B #1B784F #211B78
split-complementary
#781B44 #1B7821 #1B7378
monochromatic
#19060E #461028 #781B44 #AA2660 #D33B7E
Accessibility & contrast
On white
10.30
#781B44 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.04
#781B44 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B44
10.30:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B44 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B44 | 1.00 | 10.30 | 2.04 | 10.30 |
| #FFFFFF | 10.30 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.04 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.30 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F3545
Deuteranopia (green-blind)
#484742
Tritanopia (blue-blind)
#820D2D
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #781b44; /* rgb */ color: rgb(120, 27, 68); /* oklch */ color: oklch(39.0% 0.132 358.6);
Tailwind
colors: {
custom: {
50: '#a36177',
500: '#781b44',
950: '#000000',
},
}SCSS
$custom: #781b44; $custom-light: #a36177; $custom-dark: #000000;
JSON
{
"hex": "#781b44",
"rgb": {
"r": 120,
"g": 27,
"b": 68
},
"hsl": {
"h": 333.548,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.39042,
"c": 0.13162,
"h": 358.6
},
"luminance": 0.05194
}Semantic roles & 50–950 ramp
primary
#781B44
secondary
#43AC7E
accent
#E69E41
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100508
muted
#7F7A7B