#7740C1#7740C1

#7740C1 is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.7% C 0.192 H 298.9°. Best body text is #FFFFFF at 6.39:1 contrast (WCAG AA passes).

Color values

HEX	#7740C1
RGB	rgb(119, 64, 193)
HSL	hsl(266, 51%, 50%)
HSV	hsv(266, 67%, 76%)
CMYK	cmyk(38.3%, 66.8%, 0%, 24.3%)
CIE-LAB	lab(40.31, 49.97, -58.89)
CIE-LCH	lch(40.31, 77.23, 310.32°)
OKLab	oklab(50.73% 0.0928 -0.1678)
OKLCH	oklch(50.73% 0.192 298.9)
XYZ	xyz(19.0644, 11.4388, 51.6452)
Luminance	0.1144 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740C1 #8AC140

analogous

#404AC1 #7740C1 #B740C1

triadic

#7740C1 #C17740 #40C177

tetradic

#7740C1 #C1404A #8AC140 #40C1B7

square

#7740C1 #C1404A #8AC140 #40C1B7

split-complementary

#7740C1 #C1B740 #4AC140

monochromatic

#3E2166 #5B3094 #7740C1 #986ED0 #B99CDF

Accessibility & contrast

On white

6.39

#7740C1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#7740C1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740C1

6.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740C1	#FFFFFF	#000000	##FFFFFF
##7740C1	1.00	6.39	3.29	6.39
#FFFFFF	6.39	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC5

Deuteranopia (green-blind)

#005EBE

Tritanopia (blue-blind)

#665E7B

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7740c1;
/* rgb */ color: rgb(119, 64, 193);
/* oklch */ color: oklch(50.7% 0.192 298.9);

Tailwind

colors: {
  custom: {
    50: '#a478d5',
    500: '#7740c1',
    950: '#000000',
  },
}

SCSS

$custom: #7740c1;
$custom-light: #a478d5;
$custom-dark: #000000;

JSON

{
  "hex": "#7740c1",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 193
  },
  "hsl": {
    "h": 265.581,
    "s": 50.988,
    "l": 50.392
  },
  "oklch": {
    "l": 0.50729,
    "c": 0.19178,
    "h": 298.9
  },
  "luminance": 0.11439
}

Semantic roles & 50–950 ramp

primary

#7740C1

secondary

#B3CB92

accent

#DA4D9E

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7740C1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →