#404AC1#404AC1

#404AC1 is a mid, vivid blue. Relative luminance 0.098; OKLCH L 47.5% C 0.184 H 273.4°. Best body text is #FFFFFF at 7.08:1 contrast (WCAG AA passes).

Color values

HEX	#404AC1
RGB	rgb(64, 74, 193)
HSL	hsl(235, 51%, 50%)
HSV	hsv(235, 67%, 76%)
CMYK	cmyk(66.8%, 61.7%, 0%, 24.3%)
CIE-LAB	lab(37.55, 34.41, -63.60)
CIE-LCH	lch(37.55, 72.31, 298.42°)
OKLab	oklab(47.54% 0.011 -0.1834)
OKLCH	oklch(47.54% 0.184 273.4)
XYZ	xyz(14.1856, 9.8365, 51.5928)
Luminance	0.0984 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#404AC1 #C1B740

analogous

#408AC1 #404AC1 #7640C1

triadic

#404AC1 #C1404A #4AC140

tetradic

#404AC1 #C1408A #C1B740 #40C176

square

#404AC1 #C1408A #C1B740 #40C176

split-complementary

#404AC1 #C17640 #8AC140

monochromatic

#212666 #303894 #404AC1 #6E76D0 #9CA2DF

Accessibility & contrast

On white

7.08

#404AC1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.97

#404AC1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #404AC1

7.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##404AC1	#FFFFFF	#000000	##FFFFFF
##404AC1	1.00	7.08	2.97	7.08
#FFFFFF	7.08	1.00	21.00	1.00
#000000	2.97	21.00	1.00	21.00
##FFFFFF	7.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC5

Deuteranopia (green-blind)

#0053BF

Tritanopia (blue-blind)

#00687E

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #404ac1;
/* rgb */ color: rgb(64, 74, 193);
/* oklch */ color: oklch(47.5% 0.184 273.4);

Tailwind

colors: {
  custom: {
    50: '#847cd5',
    500: '#404ac1',
    950: '#000000',
  },
}

SCSS

$custom: #404ac1;
$custom-light: #847cd5;
$custom-dark: #000000;

JSON

{
  "hex": "#404ac1",
  "rgb": {
    "r": 64,
    "g": 74,
    "b": 193
  },
  "hsl": {
    "h": 235.349,
    "s": 50.988,
    "l": 50.392
  },
  "oklch": {
    "l": 0.4754,
    "c": 0.1837,
    "h": 273.4
  },
  "luminance": 0.09838
}

Semantic roles & 50–950 ramp

primary

#404AC1

secondary

#CBC792

accent

#D04DDA

background

#F8F7FD

surface

#F0EEFA

border

#CBC9D3

text

#0C0914

muted

#7D7B83

Preview Lab

Preview with #404AC1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →