#7739D4#7739D4

#7739D4 is a mid, highly saturated violet. Relative luminance 0.116; OKLCH L 51.4% C 0.221 H 295.8°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX#7739D4
RGBrgb(119, 57, 212)
HSLhsl(264, 64%, 53%)
HSVhsv(264, 73%, 83%)
CMYKcmyk(43.9%, 73.1%, 0%, 16.9%)
CIE-LABlab(40.58, 58.18, -69.47)
CIE-LCHlch(40.58, 90.62, 309.94°)
OKLaboklab(51.38% 0.0962 -0.1989)
OKLCHoklch(51.38% 0.221 295.8)
XYZxyz(20.9514, 11.6012, 63.4100)
Luminance0.1160 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7739D4 #96D439
analogous
#3948D4 #7739D4 #C439D4
triadic
#7739D4 #D47739 #39D477
tetradic
#7739D4 #D43948 #96D439 #39D4C4
square
#7739D4 #D43948 #96D439 #39D4C4
split-complementary
#7739D4 #D4C439 #48D439
monochromatic
#401A78 #5B25AB #7739D4 #9A6BDF #BC9EEA

Accessibility & contrast

On white

6.32
#7739D4 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.32
#7739D4 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739D4
6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7739D4#FFFFFF#000000##FFFFFF
##7739D41.006.323.326.32
#FFFFFF6.321.0021.001.00
#0000003.3221.001.0021.00
##FFFFFF6.321.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0061D8
Deuteranopia (green-blind)
#005DD1
Tritanopia (blue-blind)
#5E6184
Achromatopsia (no color)
#606060

Design tokens & code

CSS
--color: #7739d4;
/* rgb */ color: rgb(119, 57, 212);
/* oklch */ color: oklch(51.4% 0.221 295.8);
Tailwind
colors: {
  custom: {
    50: '#a675e2',
    500: '#7739d4',
    950: '#000000',
  },
}
SCSS
$custom: #7739d4;
$custom-light: #a675e2;
$custom-dark: #000000;
JSON
{
  "hex": "#7739d4",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 212
  },
  "hsl": {
    "h": 264,
    "s": 64.315,
    "l": 52.745
  },
  "oklch": {
    "l": 0.51378,
    "c": 0.22096,
    "h": 295.8
  },
  "luminance": 0.11602
}

Semantic roles & 50–950 ramp

primary
#7739D4
secondary
#BBD693
accent
#E740A5
background
#FAF7FE
surface
#F4EDFC
border
#CEC8D5
text
#100916
muted
#7F7B84

Preview Lab

Preview with #7739D4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7739D4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva