#7739D4#7739D4

#7739D4 is a mid, highly saturated violet. Relative luminance 0.116; OKLCH L 51.4% C 0.221 H 295.8°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX	#7739D4
RGB	rgb(119, 57, 212)
HSL	hsl(264, 64%, 53%)
HSV	hsv(264, 73%, 83%)
CMYK	cmyk(43.9%, 73.1%, 0%, 16.9%)
CIE-LAB	lab(40.58, 58.18, -69.47)
CIE-LCH	lch(40.58, 90.62, 309.94°)
OKLab	oklab(51.38% 0.0962 -0.1989)
OKLCH	oklch(51.38% 0.221 295.8)
XYZ	xyz(20.9514, 11.6012, 63.4100)
Luminance	0.1160 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739D4 #96D439

analogous

#3948D4 #7739D4 #C439D4

triadic

#7739D4 #D47739 #39D477

tetradic

#7739D4 #D43948 #96D439 #39D4C4

square

#7739D4 #D43948 #96D439 #39D4C4

split-complementary

#7739D4 #D4C439 #48D439

monochromatic

#401A78 #5B25AB #7739D4 #9A6BDF #BC9EEA

Accessibility & contrast

On white

6.32

#7739D4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#7739D4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739D4

6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739D4	#FFFFFF	#000000	##FFFFFF
##7739D4	1.00	6.32	3.32	6.32
#FFFFFF	6.32	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0061D8

Deuteranopia (green-blind)

#005DD1

Tritanopia (blue-blind)

#5E6184

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7739d4;
/* rgb */ color: rgb(119, 57, 212);
/* oklch */ color: oklch(51.4% 0.221 295.8);

Tailwind

colors: {
  custom: {
    50: '#a675e2',
    500: '#7739d4',
    950: '#000000',
  },
}

SCSS

$custom: #7739d4;
$custom-light: #a675e2;
$custom-dark: #000000;

JSON

{
  "hex": "#7739d4",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 212
  },
  "hsl": {
    "h": 264,
    "s": 64.315,
    "l": 52.745
  },
  "oklch": {
    "l": 0.51378,
    "c": 0.22096,
    "h": 295.8
  },
  "luminance": 0.11602
}

Semantic roles & 50–950 ramp

primary

#7739D4

secondary

#BBD693

accent

#E740A5

background

#FAF7FE

surface

#F4EDFC

border

#CEC8D5

text

#100916

muted

#7F7B84

Preview Lab

Preview with #7739D4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →