#77301D#77301D

#77301D is a dark, moderate red. Relative luminance 0.061; OKLCH L 40.5% C 0.105 H 35.9°. Best body text is #FFFFFF at 9.44:1 contrast (WCAG AA passes).

Color values

HEX	#77301D
RGB	rgb(119, 48, 29)
HSL	hsl(13, 61%, 29%)
HSV	hsv(13, 76%, 47%)
CMYK	cmyk(0%, 59.7%, 75.6%, 53.3%)
CIE-LAB	lab(29.73, 29.84, 27.18)
CIE-LCH	lch(29.73, 40.36, 42.33°)
OKLab	oklab(40.55% 0.0847 0.0614)
OKLCH	oklch(40.55% 0.105 35.9)
XYZ	xyz(8.8874, 6.1257, 1.8765)
Luminance	0.0612 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77301D #1D6477

analogous

#771D37 #77301D #775D1D

triadic

#77301D #1D7730 #301D77

tetradic

#77301D #37771D #1D6477 #5D1D77

square

#77301D #37771D #1D6477 #5D1D77

split-complementary

#77301D #1D775D #1D3777

monochromatic

#190A06 #461C11 #77301D #A84429 #D05D3E

Accessibility & contrast

On white

9.44

#77301D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#77301D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77301D

9.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77301D	#FFFFFF	#000000	##FFFFFF
##77301D	1.00	9.44	2.23	9.44
#FFFFFF	9.44	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#433C1B

Deuteranopia (green-blind)

#554C1B

Tritanopia (blue-blind)

#83212C

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #77301d;
/* rgb */ color: rgb(119, 48, 29);
/* oklch */ color: oklch(40.5% 0.105 35.9);

Tailwind

colors: {
  custom: {
    50: '#a46b5a',
    500: '#77301d',
    950: '#000000',
  },
}

SCSS

$custom: #77301d;
$custom-light: #a46b5a;
$custom-dark: #000000;

JSON

{
  "hex": "#77301d",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 29
  },
  "hsl": {
    "h": 12.667,
    "s": 60.811,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40549,
    "c": 0.10458,
    "h": 35.9
  },
  "luminance": 0.06125
}

Semantic roles & 50–950 ramp

primary

#77301D

secondary

#4595AB

accent

#C2E444

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100703

muted

#7F7A78

Preview Lab

Preview with #77301D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →