#301D77#301D77

#301D77 is a dark, vivid violet. Relative luminance 0.028; OKLCH L 32.0% C 0.143 H 284.6°. Best body text is #FFFFFF at 13.39:1 contrast (WCAG AA passes).

Color values

HEX	#301D77
RGB	rgb(48, 29, 119)
HSL	hsl(253, 61%, 29%)
HSV	hsv(253, 76%, 47%)
CMYK	cmyk(59.7%, 75.6%, 0%, 53.3%)
CIE-LAB	lab(19.39, 34.66, -48.21)
CIE-LCH	lch(19.39, 59.38, 305.71°)
OKLab	oklab(32.03% 0.036 -0.1388)
OKLCH	oklch(32.03% 0.143 284.6)
XYZ	xyz(4.9870, 2.8387, 17.7343)
Luminance	0.0284 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D77 #64771D

analogous

#1D3777 #301D77 #5D1D77

triadic

#301D77 #77301D #1D7730

tetradic

#301D77 #771D37 #64771D #1D775D

square

#301D77 #771D37 #64771D #1D775D

split-complementary

#301D77 #775D1D #37771D

monochromatic

#0A0619 #1C1146 #301D77 #4429A8 #5D3ED0

Accessibility & contrast

On white

13.39

#301D77 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.57

#301D77 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D77

13.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D77	#FFFFFF	#000000	##FFFFFF
##301D77	1.00	13.39	1.57	13.39
#FFFFFF	13.39	1.00	21.00	1.00
#000000	1.57	21.00	1.00	21.00
##FFFFFF	13.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00327A

Deuteranopia (green-blind)

#002C75

Tritanopia (blue-blind)

#0A3648

Achromatopsia (no color)

#2F2F2F

Design tokens & code

CSS

--color: #301d77;
/* rgb */ color: rgb(48, 29, 119);
/* oklch */ color: oklch(32.0% 0.143 284.6);

Tailwind

colors: {
  custom: {
    50: '#715b9f',
    500: '#301d77',
    950: '#000000',
  },
}

SCSS

$custom: #301d77;
$custom-light: #715b9f;
$custom-dark: #000000;

JSON

{
  "hex": "#301d77",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 119
  },
  "hsl": {
    "h": 252.667,
    "s": 60.811,
    "l": 29.02
  },
  "oklch": {
    "l": 0.32029,
    "c": 0.14343,
    "h": 284.6
  },
  "luminance": 0.02839
}

Semantic roles & 50–950 ramp

primary

#301D77

secondary

#95AB45

accent

#E444C2

background

#F7F5F9

surface

#EDE9F2

border

#C8C5CC

text

#08040F

muted

#7B797E

Preview Lab

Preview with #301D77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →