#72369A#72369A

#72369A is a mid, vivid violet. Relative luminance 0.085; OKLCH L 46.0% C 0.160 H 309.0°. Best body text is #FFFFFF at 7.75:1 contrast (WCAG AA passes).

Color values

HEX	#72369A
RGB	rgb(114, 54, 154)
HSL	hsl(276, 48%, 41%)
HSV	hsv(276, 65%, 60%)
CMYK	cmyk(26%, 64.9%, 0%, 39.6%)
CIE-LAB	lab(35.10, 44.36, -44.13)
CIE-LCH	lch(35.10, 62.57, 315.15°)
OKLab	oklab(45.98% 0.1011 -0.1246)
OKLCH	oklch(45.98% 0.16 309)
XYZ	xyz(14.0902, 8.5491, 31.4735)
Luminance	0.0855 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72369A #5E9A36

analogous

#40369A #72369A #9A3690

triadic

#72369A #9A7236 #369A72

tetradic

#72369A #9A4036 #5E9A36 #36909A

square

#72369A #9A4036 #5E9A36 #36909A

split-complementary

#72369A #909A36 #369A40

monochromatic

#2F163F #50266D #72369A #924DC0 #AE7AD0

Accessibility & contrast

On white

7.75

#72369A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.71

#72369A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72369A

7.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72369A	#FFFFFF	#000000	##FFFFFF
##72369A	1.00	7.75	2.71	7.75
#FFFFFF	7.75	1.00	21.00	1.00
#000000	2.71	21.00	1.00	21.00
##FFFFFF	7.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00509D

Deuteranopia (green-blind)

#275398

Tritanopia (blue-blind)

#6C4A63

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #72369a;
/* rgb */ color: rgb(114, 54, 154);
/* oklch */ color: oklch(46.0% 0.160 309.0);

Tailwind

colors: {
  custom: {
    50: '#9e71b8',
    500: '#72369a',
    950: '#000000',
  },
}

SCSS

$custom: #72369a;
$custom-light: #9e71b8;
$custom-dark: #000000;

JSON

{
  "hex": "#72369a",
  "rgb": {
    "r": 114,
    "g": 54,
    "b": 154
  },
  "hsl": {
    "h": 276,
    "s": 48.077,
    "l": 40.784
  },
  "oklch": {
    "l": 0.45976,
    "c": 0.16045,
    "h": 309
  },
  "luminance": 0.08549
}

Semantic roles & 50–950 ramp

primary

#72369A

secondary

#8FB973

accent

#D85086

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #72369A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →