#77241B#77241B
#77241B is a dark, moderate red. Relative luminance 0.053; OKLCH L 38.8% C 0.118 H 29.6°. Best body text is #FFFFFF at 10.23:1 contrast (WCAG AA passes).
Color values
| HEX | #77241B |
|---|---|
| RGB | rgb(119, 36, 27) |
| HSL | hsl(6, 63%, 29%) |
| HSV | hsv(6, 77%, 47%) |
| CMYK | cmyk(0%, 69.7%, 77.3%, 53.3%) |
| CIE-LAB | lab(27.47, 35.66, 25.88) |
| CIE-LCH | lch(27.47, 44.06, 35.97°) |
| OKLab | oklab(38.84% 0.1023 0.0581) |
| OKLCH | oklch(38.84% 0.118 29.6) |
| XYZ | xyz(8.4374, 5.2641, 1.6085) |
| Luminance | 0.0526 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.40
Blood
#770001
ΔE00 5.10
Indian Red
#850E04
ΔE00 5.39
Maroon
#800000
ΔE00 5.49
Crimson (survey)
#8C000F
ΔE00 5.53
Dark Red
#840000
ΔE00 5.78
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77241B #1B6E77
analogous
#771B40 #77241B #77521B
triadic
#77241B #1B7724 #241B77
tetradic
#77241B #40771B #1B6E77 #521B77
square
#77241B #40771B #1B6E77 #521B77
split-complementary
#77241B #1B7752 #1B4077
monochromatic
#190806 #451510 #77241B #A93326 #D2493A
Accessibility & contrast
On white
10.23
#77241B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.05
#77241B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77241B
10.23:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77241B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77241B | 1.00 | 10.23 | 2.05 | 10.23 |
| #FFFFFF | 10.23 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.05 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.23 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3B3519
Deuteranopia (green-blind)
#504818
Tritanopia (blue-blind)
#830C23
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #77241b; /* rgb */ color: rgb(119, 36, 27); /* oklch */ color: oklch(38.8% 0.118 29.6);
Tailwind
colors: {
custom: {
50: '#a56458',
500: '#77241b',
950: '#000000',
},
}SCSS
$custom: #77241b; $custom-light: #a56458; $custom-dark: #000000;
JSON
{
"hex": "#77241b",
"rgb": {
"r": 119,
"g": 36,
"b": 27
},
"hsl": {
"h": 5.87,
"s": 63.014,
"l": 28.627
},
"oklch": {
"l": 0.38842,
"c": 0.11767,
"h": 29.6
},
"luminance": 0.05263
}Semantic roles & 50–950 ramp
primary
#77241B
secondary
#42A1AB
accent
#D6E642
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#110603
muted
#807A78