#771B40#771B40
#771B40 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.7% C 0.129 H 1.1°. Best body text is #FFFFFF at 10.42:1 contrast (WCAG AA passes).
Color values
| HEX | #771B40 |
|---|---|
| RGB | rgb(119, 27, 64) |
| HSL | hsl(336, 63%, 29%) |
| HSV | hsv(336, 77%, 47%) |
| CMYK | cmyk(0%, 77.3%, 46.2%, 53.3%) |
| CIE-LAB | lab(26.95, 42.13, 0.76) |
| CIE-LCH | lch(26.95, 42.13, 1.03°) |
| OKLab | oklab(38.72% 0.1292 0.0024) |
| OKLCH | oklch(38.72% 0.129 1.1) |
| XYZ | xyz(8.9258, 5.0771, 5.3595) |
| Luminance | 0.0508 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 2.79
Merlot
#730039
ΔE00 3.06
Red Purple
#820747
ΔE00 3.33
Mulberry
#920A4E
ΔE00 5.44
Reddish Purple
#910951
ΔE00 5.68
Bordeaux
#7B002C
ΔE00 6.21
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#771B40 #1B7752
analogous
#771B6E #771B40 #77241B
triadic
#771B40 #40771B #1B4077
tetradic
#771B40 #6E771B #1B7752 #241B77
square
#771B40 #6E771B #1B7752 #241B77
split-complementary
#771B40 #1B7724 #1B6E77
monochromatic
#19060D #451025 #771B40 #A9265B #D23A77
Accessibility & contrast
On white
10.42
#771B40 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.02
#771B40 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #771B40
10.42:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##771B40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##771B40 | 1.00 | 10.42 | 2.02 | 10.42 |
| #FFFFFF | 10.42 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.02 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.42 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#303441
Deuteranopia (green-blind)
#48463E
Tritanopia (blue-blind)
#820B2B
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #771b40; /* rgb */ color: rgb(119, 27, 64); /* oklch */ color: oklch(38.7% 0.129 1.1);
Tailwind
colors: {
custom: {
50: '#a36074',
500: '#771b40',
950: '#000000',
},
}SCSS
$custom: #771b40; $custom-light: #a36074; $custom-dark: #000000;
JSON
{
"hex": "#771b40",
"rgb": {
"r": 119,
"g": 27,
"b": 64
},
"hsl": {
"h": 335.87,
"s": 63.014,
"l": 28.627
},
"oklch": {
"l": 0.38718,
"c": 0.12924,
"h": 1.1
},
"luminance": 0.05076
}Semantic roles & 50–950 ramp
primary
#771B40
secondary
#42AB81
accent
#E6A442
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100508
muted
#7F7A7B