#771D40#771D40
#771D40 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 38.9% C 0.127 H 1.5°. Best body text is #FFFFFF at 10.32:1 contrast (WCAG AA passes).
Color values
| HEX | #771D40 |
|---|---|
| RGB | rgb(119, 29, 64) |
| HSL | hsl(337, 61%, 29%) |
| HSV | hsv(337, 76%, 47%) |
| CMYK | cmyk(0%, 75.6%, 46.2%, 53.3%) |
| CIE-LAB | lab(27.22, 41.38, 1.15) |
| CIE-LCH | lch(27.22, 41.40, 1.59°) |
| OKLab | oklab(38.91% 0.1268 0.0034) |
| OKLCH | oklch(38.91% 0.127 1.5) |
| XYZ | xyz(8.9732, 5.1720, 5.3753) |
| Luminance | 0.0517 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 3.07
Merlot
#730039
ΔE00 3.40
Red Purple
#820747
ΔE00 3.63
Mulberry
#920A4E
ΔE00 5.55
Reddish Purple
#910951
ΔE00 5.83
Bordeaux
#7B002C
ΔE00 6.14
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#771D40 #1D7754
analogous
#771D6D #771D40 #77271D
triadic
#771D40 #40771D #1D4077
tetradic
#771D40 #6D771D #1D7754 #271D77
square
#771D40 #6D771D #1D7754 #271D77
split-complementary
#771D40 #1D7727 #1D6D77
monochromatic
#19060D #461126 #771D40 #A8295A #D03E77
Accessibility & contrast
On white
10.32
#771D40 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.03
#771D40 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #771D40
10.32:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##771D40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##771D40 | 1.00 | 10.32 | 2.03 | 10.32 |
| #FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.03 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#313541
Deuteranopia (green-blind)
#49473E
Tritanopia (blue-blind)
#820E2C
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #771d40; /* rgb */ color: rgb(119, 29, 64); /* oklch */ color: oklch(38.9% 0.127 1.5);
Tailwind
colors: {
custom: {
50: '#a36174',
500: '#771d40',
950: '#000000',
},
}SCSS
$custom: #771d40; $custom-light: #a36174; $custom-dark: #000000;
JSON
{
"hex": "#771d40",
"rgb": {
"r": 119,
"g": 29,
"b": 64
},
"hsl": {
"h": 336.667,
"s": 60.811,
"l": 29.02
},
"oklch": {
"l": 0.38914,
"c": 0.12688,
"h": 1.5
},
"luminance": 0.05171
}Semantic roles & 50–950 ramp
primary
#771D40
secondary
#45AB83
accent
#E4A644
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100508
muted
#7F7A7B