#77271D#77271D

#77271D is a dark, moderate red. Relative luminance 0.055; OKLCH L 39.3% C 0.114 H 30.1°. Best body text is #FFFFFF at 10.04:1 contrast (WCAG AA passes).

Color values

HEX	#77271D
RGB	rgb(119, 39, 29)
HSL	hsl(7, 61%, 29%)
HSV	hsv(7, 76%, 47%)
CMYK	cmyk(0%, 67.2%, 75.6%, 53.3%)
CIE-LAB	lab(28.01, 34.37, 25.26)
CIE-LCH	lch(28.01, 42.65, 36.32°)
OKLab	oklab(39.26% 0.0987 0.0572)
OKLCH	oklch(39.26% 0.114 30.1)
XYZ	xyz(8.5560, 5.4629, 1.7661)
Luminance	0.0546 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77271D #1D6D77

analogous

#771D40 #77271D #77541D

triadic

#77271D #1D7727 #271D77

tetradic

#77271D #40771D #1D6D77 #541D77

square

#77271D #40771D #1D6D77 #541D77

split-complementary

#77271D #1D7754 #1D4077

monochromatic

#190806 #461711 #77271D #A83729 #D04F3E

Accessibility & contrast

On white

10.04

#77271D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#77271D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77271D

10.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77271D	#FFFFFF	#000000	##FFFFFF
##77271D	1.00	10.04	2.09	10.04
#FFFFFF	10.04	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D371B

Deuteranopia (green-blind)

#51491A

Tritanopia (blue-blind)

#831225

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77271d;
/* rgb */ color: rgb(119, 39, 29);
/* oklch */ color: oklch(39.3% 0.114 30.1);

Tailwind

colors: {
  custom: {
    50: '#a56559',
    500: '#77271d',
    950: '#000000',
  },
}

SCSS

$custom: #77271d;
$custom-light: #a56559;
$custom-dark: #000000;

JSON

{
  "hex": "#77271d",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 29
  },
  "hsl": {
    "h": 6.667,
    "s": 60.811,
    "l": 29.02
  },
  "oklch": {
    "l": 0.39257,
    "c": 0.11412,
    "h": 30.1
  },
  "luminance": 0.05462
}

Semantic roles & 50–950 ramp

primary

#77271D

secondary

#45A0AB

accent

#D2E444

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #77271D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →