#77194C#77194C
#77194C is a dark, vivid pink. Relative luminance 0.051; OKLCH L 39.0% C 0.137 H 352.4°. Best body text is #FFFFFF at 10.36:1 contrast (WCAG AA passes).
Color values
| HEX | #77194C |
|---|---|
| RGB | rgb(119, 25, 76) |
| HSL | hsl(327, 65%, 28%) |
| HSV | hsv(327, 79%, 47%) |
| CMYK | cmyk(0%, 79%, 36.1%, 53.3%) |
| CIE-LAB | lab(27.13, 44.17, -7.04) |
| CIE-LCH | lch(27.13, 44.73, 350.95°) |
| OKLab | oklab(38.99% 0.1354 -0.0181) |
| OKLCH | oklch(38.99% 0.137 352.4) |
| XYZ | xyz(9.2605, 5.1401, 7.3406) |
| Luminance | 0.0514 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 3.26
Velvet
#750851
ΔE00 3.27
Wine (survey)
#80013F
ΔE00 4.78
Merlot
#730039
ΔE00 4.80
Reddish Purple
#910951
ΔE00 5.14
Mulberry
#920A4E
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77194C #197744
analogous
#731977 #77194C #77191D
triadic
#77194C #4C7719 #194C77
tetradic
#77194C #777319 #197744 #191D77
square
#77194C #777319 #197744 #191D77
split-complementary
#77194C #1D7719 #197773
monochromatic
#190510 #440E2C #77194C #AA246C #D5368C
Accessibility & contrast
On white
10.36
#77194C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.03
#77194C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77194C
10.36:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77194C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77194C | 1.00 | 10.36 | 2.03 | 10.36 |
| #FFFFFF | 10.36 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.03 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.36 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2A354D
Deuteranopia (green-blind)
#45464A
Tritanopia (blue-blind)
#811030
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #77194c; /* rgb */ color: rgb(119, 25, 76); /* oklch */ color: oklch(39.0% 0.137 352.4);
Tailwind
colors: {
custom: {
50: '#a2607e',
500: '#77194c',
950: '#000000',
},
}SCSS
$custom: #77194c; $custom-light: #a2607e; $custom-dark: #000000;
JSON
{
"hex": "#77194c",
"rgb": {
"r": 119,
"g": 25,
"b": 76
},
"hsl": {
"h": 327.447,
"s": 65.278,
"l": 28.235
},
"oklch": {
"l": 0.38988,
"c": 0.13664,
"h": 352.4
},
"luminance": 0.05139
}Semantic roles & 50–950 ramp
primary
#77194C
secondary
#40AC71
accent
#E88D40
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#100509
muted
#7F7A7B