#731977#731977

#731977 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.6% C 0.164 H 326.2°. Best body text is #FFFFFF at 9.84:1 contrast (WCAG AA passes).

Color values

HEX	#731977
RGB	rgb(115, 25, 119)
HSL	hsl(297, 65%, 28%)
HSV	hsv(297, 79%, 47%)
CMYK	cmyk(3.4%, 79%, 0%, 53.3%)
CIE-LAB	lab(28.57, 49.66, -32.87)
CIE-LCH	lch(28.57, 59.56, 326.50°)
OKLab	oklab(40.6% 0.1365 -0.0914)
OKLCH	oklch(40.6% 0.164 326.2)
XYZ	xyz(10.7474, 5.6728, 17.9781)
Luminance	0.0567 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731977 #1D7719

analogous

#441977 #731977 #77194C

triadic

#731977 #777319 #197773

tetradic

#731977 #774419 #1D7719 #194C77

square

#731977 #774419 #1D7719 #194C77

split-complementary

#731977 #4C7719 #197744

monochromatic

#180519 #420E44 #731977 #A424AA #CE36D5

Accessibility & contrast

On white

9.84

#731977 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#731977 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731977

9.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731977	#FFFFFF	#000000	##FFFFFF
##731977	1.00	9.84	2.13	9.84
#FFFFFF	9.84	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7A

Deuteranopia (green-blind)

#304775

Tritanopia (blue-blind)

#762A47

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731977;
/* rgb */ color: rgb(115, 25, 119);
/* oklch */ color: oklch(40.6% 0.164 326.2);

Tailwind

colors: {
  custom: {
    50: '#9f619f',
    500: '#731977',
    950: '#000000',
  },
}

SCSS

$custom: #731977;
$custom-light: #9f619f;
$custom-dark: #000000;

JSON

{
  "hex": "#731977",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 119
  },
  "hsl": {
    "h": 297.447,
    "s": 65.278,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40597,
    "c": 0.16429,
    "h": 326.2
  },
  "luminance": 0.05672
}

Semantic roles & 50–950 ramp

primary

#731977

secondary

#45AC40

accent

#E84047

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731977

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →