#7540BD#7540BD

#7540BD is a mid, vivid violet. Relative luminance 0.111; OKLCH L 50.2% C 0.187 H 299.0°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).

Color values

HEX	#7540BD
RGB	rgb(117, 64, 189)
HSL	hsl(265, 49%, 50%)
HSV	hsv(265, 66%, 74%)
CMYK	cmyk(38.1%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(39.79, 48.54, -57.41)
CIE-LCH	lch(39.79, 75.18, 310.21°)
OKLab	oklab(50.21% 0.0905 -0.1636)
OKLCH	oklch(50.21% 0.187 299)
XYZ	xyz(18.3525, 11.1226, 49.3142)
Luminance	0.1112 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 5.98

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7540BD #88BD40

analogous

#404ABD #7540BD #B440BD

triadic

#7540BD #BD7540 #40BD75

tetradic

#7540BD #BD404A #88BD40 #40BDB4

square

#7540BD #BD404A #88BD40 #40BDB4

split-complementary

#7540BD #BDB440 #4ABD40

monochromatic

#3C2162 #59318F #7540BD #966DCD #B79ADD

Accessibility & contrast

On white

6.51

#7540BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#7540BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7540BD

6.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7540BD	#FFFFFF	#000000	##FFFFFF
##7540BD	1.00	6.51	3.22	6.51
#FFFFFF	6.51	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC1

Deuteranopia (green-blind)

#005DBA

Tritanopia (blue-blind)

#645D79

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7540bd;
/* rgb */ color: rgb(117, 64, 189);
/* oklch */ color: oklch(50.2% 0.187 299.0);

Tailwind

colors: {
  custom: {
    50: '#a278d2',
    500: '#7540bd',
    950: '#000000',
  },
}

SCSS

$custom: #7540bd;
$custom-light: #a278d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7540bd",
  "rgb": {
    "r": 117,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 265.44,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.50209,
    "c": 0.18693,
    "h": 299
  },
  "luminance": 0.11123
}

Semantic roles & 50–950 ramp

primary

#7540BD

secondary

#B1C990

accent

#D94F9E

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7540BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →