#B440BD#B440BD

#B440BD is a mid, highly saturated purple. Relative luminance 0.170; OKLCH L 58.1% C 0.208 H 324.8°. Best body text is #FFFFFF at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#B440BD
RGB	rgb(180, 64, 189)
HSL	hsl(296, 49%, 50%)
HSV	hsv(296, 66%, 74%)
CMYK	cmyk(4.8%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(48.32, 62.60, -43.26)
CIE-LCH	lch(48.32, 76.09, 325.35°)
OKLab	oklab(58.14% 0.1704 -0.1201)
OKLCH	oklch(58.14% 0.208 324.8)
XYZ	xyz(29.8404, 17.0460, 49.8527)
Luminance	0.1704 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B440BD #49BD40

analogous

#7640BD #B440BD #BD4088

triadic

#B440BD #BDB440 #40BDB4

tetradic

#B440BD #BD7640 #49BD40 #4088BD

square

#B440BD #BD7640 #49BD40 #4088BD

split-complementary

#B440BD #88BD40 #40BD76

monochromatic

#5D2162 #88318F #B440BD #C76DCD #D89ADD

Accessibility & contrast

On white

4.76

#B440BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.41

#B440BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B440BD

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B440BD	#FFFFFF	#000000	##FFFFFF
##B440BD	1.00	4.76	4.41	4.76
#FFFFFF	4.76	1.00	21.00	1.00
#000000	4.41	21.00	1.00	21.00
##FFFFFF	4.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#266AC1

Deuteranopia (green-blind)

#5778BA

Tritanopia (blue-blind)

#B85379

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #b440bd;
/* rgb */ color: rgb(180, 64, 189);
/* oklch */ color: oklch(58.1% 0.208 324.8);

Tailwind

colors: {
  custom: {
    50: '#ce7ed1',
    500: '#b440bd',
    950: '#000000',
  },
}

SCSS

$custom: #b440bd;
$custom-light: #ce7ed1;
$custom-dark: #000000;

JSON

{
  "hex": "#b440bd",
  "rgb": {
    "r": 180,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 295.68,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58141,
    "c": 0.20848,
    "h": 324.8
  },
  "luminance": 0.17044
}

Semantic roles & 50–950 ramp

primary

#B440BD

secondary

#94C990

accent

#D94F59

background

#FDF8FC

surface

#FAEFF9

border

#D3CAD2

text

#140B14

muted

#837C82

Preview Lab

Preview with #B440BD

Body copy rendered with the generated semantic roles for this colour.

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